Digital Strategy Manager- E-Commerce Transformation

Digital Strategy Manager- E-Commerce Transformation

Join to apply for the Digital Strategy Manager- E-Commerce Transformation role at Cardinal Health . Our mission is to deliver exceptional value in healthcare e-commerce by expertly managing large-scale transformation programs. We aim to identify growth opportunities, optimize top-of-funnel strategies, and streamline internal operations, ensuring efficient, effective, and scalable solutions that enhance customer experience and drive business success. Position Overview: We are seeking an experienced and forward-thinking Digital Strategy Manager to lead the strategic direction and execution of B-2-B e-commerce transformation initiatives. This role is ideal for someone with a proven track record in e-commerce website design and development, combined with a strong strategic business mindset. The ideal candidate will bring expertise in leveraging digital platforms to drive growth, customer engagement, and operational excellence within the technology or pharmaceutical industries. This is a pivotal role requiring someone who can think strategically and execute tactically to deliver measurable results. Key Responsibilities:

1. Strategic Leadership: Define and execute the digital strategy for B2B e-commerce platform to drive customer acquisition, retention, and revenue growth. Conduct market research to identify trends, customer pain points, and competitor opportunities in the B2B e-commerce space and recommend innovative approaches to enhance customer experiences and business outcomes. Define and track KPIs to measure the effectiveness of growth initiatives and e-commerce strategies.
2. E-commerce Website Design & Development: Collaborate with cross-functional teams to enhance the B2B e-commerce platform's functionality and user experience (UX). Implement conversion rate optimization (CRO) strategies to improve customer journeys and checkout processes. Work with IT teams to incorporate emerging technologies, such as AI-driven personalization and predictive analytics.
3. Business Analysis & Strategic Planning: Conduct competitive analysis, market research, and customer behavior studies to inform digital strategies. Translate business needs into actionable roadmaps and initiatives, balancing short-term priorities with long-term vision. Work with cross-functional teams to align digital strategy with broader organizational goals.
4. Project Management & Execution: Lead and drive cross-functional teams to deliver digital transformation projects on time and within budget. Establish KPIs and metrics to monitor the performance and success of e-commerce initiatives. Coordinate with IT, marketing, and operations teams to ensure smooth execution of digital projects.
5. Customer Experience Optimization: Continuously improve the e-commerce experience by leveraging customer insights and analytics. Leverage CRM and marketing automation tools to nurture leads and deliver personalized experiences. Analyze customer data and feedback to create targeted retention programs and loyalty initiatives.
6. Stakeholder Engagement & Communication: Act as the primary point of contact for key stakeholders, ensuring alignment on goals, priorities, and project outcomes. Deliver presentations and updates to senior leadership, providing insights and recommendations to drive decision-making.

Qualifications: Education: Bachelor's degree in business, Product Design, Digital Marketing, Information Technology, or a related field preferred; Master’s degree is a plus. Experience: 5-8 years of experience in digital strategy, product design, or e-commerce growth, preferably in a B2B environment with a strong focus on transformation. Experience in e-commerce website design, development, and optimization, ideally within the technology or pharmaceutical sectors. Proven success in leading large-scale digital transformation projects. Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply. Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Business Development and Sales

Industries

Hospitals and Health Care, Transportation, Logistics, Supply Chain and Storage, and Medical Equipment Manufacturing #J-18808-Ljbffr