Marketing Research Specialist

Usability Researcher | Dublin (Hybrid Working) | Initial 6 Month Contract Experis have partnered with a Global Tech client in Dublin looking to recruit a Usability Researcher on an initial 6 month contract (likely to extend to 18 months). This role as a Usability Researcher will have the main function to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst is responsible for gathering information on competitors and methods of marketing and distribution. Key Responsibilities:

• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Forecast and track marketing and sales trends, analyzing collected data.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

• Previous experience within a similar type of research role.
• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Bachelor’s degree in marketing or equivalent commercial experience.
• Basic ability to work independently and manage one’s time.
• Basic knowledge of media production, communication and dissemination techniques and methods.
• Basic knowledge of principles and methods for showing, promoting, and selling products or services.