Email Marketing Specialist (Content)

About HighRadius: HighRadius offers cloud-based Autonomous Software for the Office of the CFO. More than 700 of the world’s leading companies have transformed their order into cash, treasury, and record-to-report processes with HighRadius. Our customers include 3M, Unilever, Anheuser-Busch InBev, Sanofi, Kellogg Company, Danone, Hershey’s, and many more. HighRadius recently claimed Centaur status, and we were also recognized as a Leader in First-Ever Gartner Magic Quadrant for Integrated Invoice-to-Cash Applications. In March 2021, HighRadius raised $300 million in a Series C funding round led by D1 Capital and Tiger Global with the participation of Existing backers ICONIQ Growth and Susquehanna Growth Equity. We at HighRadius firmly believe that a product is only as good as the people behind it. Whether it's product development, customer support, sales, or operations, all our employees see the direct impact of their work. As one of the fastest-growing FinTech software companies and a leader in the Fortune 1000 space, HighRadius focuses on hiring talented and motivated people from diverse backgrounds. If you want to channel your ambition and drive for success, you belong with HighRadius! Check out our company’s website to learn more about our fun culture, and 'great benefits, read customer and employee testimonials, and more. Job Summary In this role, you will be focused on developing email and linkedin content that articulates the feature, attributes, and benefits HRC products drive for its customers. You will work in close collaboration with Product Managers, Sales leaders and Product marketing teams within High Radius to build and take this content to market. This role requires a marketing professional who has experience in developing highly personalized and tactical B2B marketing content across the sales lifecycle. The person in this role should be able to think smart and leverage every possible event whether micro or macro, to drive creative and sharp message through email and social media to generate interest for HighRadius products Content Development and Engagement Creating email and social media content that will drive customer engagement with primary focus on active opportunities in large enterprises and the existing customer base of HighRadius. On the content development front, here is what the CMA will be responsible for:

• Single-threaded focus on executing as per an editorial based on a Product GTM or a marketing program/ outreach.
• Proven track record of writing research backed effective email and social media content
• Continually engage Sales, Digital Transformation Teams, Field Marketing Teams, and Customers to capture meaningful information that will drive content creation including Case Studies, Webinars, Testimonials, and Podcasts.
• Continually engage Sales, Field, and Campaign Marketing teams to drive the adoption of new content.
• Ability to analyze the efficacy of content by leveraging different measurement metrics such as Web Traffic, Content Download, Form Fill data, MQLs, and SQLs that resulted from a specific campaign.
• Drive improvements in content based on the above analysis.

Sales Enablement Our sales teams are a hungry lot and are always on the lookout for content and means through which they can effectively engage customers and drive product adoption. The Content Marketing Analyst will be required to:

• Help Sales teams with bespoke content that enables them to drive deeper engagement with customers.
• Build a repository of content that can leverage a self-serve model to drive engagement with customers.

Market, Customer, And Competitive Analysis Operating in an industry that is growing at a breakneck pace means that we always need to be ahead of the curve. To ensure that the Content Marketing Analyst is creating content that is contextual and in line with market developments and evolving customer requirements, they will be required to:

• Ability to carry out primary and secondary research to create documentation that will help provide a concurrent view of how the market and customer needs are evolving.
• Articulate and document how competitors are responding to changing market scenarios with new messaging, campaigns, and differentiation narratives.
• Ideate with respective Product Marketing Manager to create messaging and content to counter competitor content.