Senior Business Director / Associate Vice President
Job details
DEPARTMENT: Media Planning PRIMARY LOCATION: Mumbai JOB SUMMARY: The role is to be the day-to-day overseer on media issues for assigned brands, including accurate budget control and flow of media activity. The role will require to develop and maintain a strong knowledge of clients’ business and apply media understanding accordingly, to help deliver against the clients’ needs/objectives. KEY RESPONSIBILITIES:
- To build and foster client relationships by taking charge of the client’s media requirements from formulating strategies and plans to final implementation.
- Provide media plans across mediums post media brief mining and other data analysis.
- Provide insights led solutions for brand problems through various media tools.
- Generate ideas for brands and lay down communication approach to achieve innovations across mediums.
- Contribute to new business presentations and analysis through insights, media plans and innovations
- Focus on the quality of output/consistent performance/professional code of conduct/sense of ownership/honesty and integrity.
- Lead a team by supervising and mentoring them to raise the quality of deliverable to the client
- 12+ years of agency experience
- Post Graduate Degree/ Diploma in Advertising/Marketing/Communication
- Media understanding, plans working knowledge, campaign management experience with both TV, print, radio and Non-traditional media – activation, cinema etc.
- Strong business, marketing & consumer understanding
- Understanding of all media channels (includes digital) and disciplines and the ability to develop simple and actionable ideas into strategies that matter
- Keeping abreast of current industry communication / media thinking
- Strategic innovation & creativity skills , excellent presentation skill
- Experience in Tools - GWI, TGI, Reach planner, Market intelligence, Similar Web, Comm score,
- Analytical skills – both qualitative and quantitative
- Strong knowledge and understanding of media tools and techniques / processes
- Team player and positive attitude
- Excellent communication skills
- Havas Media Network – Havas Media, PivotRoots (integrated digital), Arena Media, Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media); strategic alliances: Havas Media Tribes (out-of-home), Havas Play Gameplan (sports marketing) and KlugKlug (influencer tech stack)
- Havas Creative Network – Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), ekino (technology consulting & digital deployment), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale)
- Havas Health & You – Havas Life Sorento (health & wellness communications)
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