Search Engine Optimization Specialist
Job details
Company Description Light Up Beauty® is a skincare brand in India that pioneers innovative formulations with cutting-edge ingredients like THD Ascorbate, New Zealand Glacial Clay, and Soap Free Cleansers. The brand follows a clean-label approach using superfoods for exceptional results. Light Up Beauty® products are featured in top publications and available on leading platforms. Role Description This is a full-time on-site role for a Search Engine Optimization Specialist located in the Greater Delhi Area. The SEO Specialist will be responsible for conducting keyword research, SEO audits, link building, web analytics, and on-page SEO tasks on a daily basis. Qualifications
- Keyword Research and On-Page SEO skills
- Experience in conducting SEO Audits and Link Building
- Proficiency in Web Analytics
- Strong analytical and problem-solving skills
- Knowledge of search engine algorithms and ranking factors
- Excellent communication and teamwork skills
- Bachelor's degree in Marketing, Computer Science, or related field
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Must understand believe in the benefits of teamwork,
- Must be able to have a clear communication channel with the Social Media team and the Digital Marketing team to overcome challenges to plot the way forward .
- Must have clarity of thought in order to come up with clear cut plan which will include tasks and timelines.
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