Marketing Manager

Key Responsibilities Strategic Leadership and Brand Innovation

• Drive innovation across all marketing efforts, ensuring Mirchi and Gaana are seen as cutting-edge, consumer-centric brands.
• Develop and implement creative campaigns that prioritize social videos, digital storytelling, and interactive content to enhance audience engagement.
• Identify and execute unique ideas to maintain a consistent buzz around the brands, ensuring relevance and alignment with evolving audience preferences.

• Work with content teams to champion the use of social media platforms to build brand visibility, including short-form videos, trending formats, and influencer collaborations.
• Leverage audience insights and analytics to create engaging, shareable content that resonates with target demographics.
• Build a robust ecosystem of digital campaigns, ensuring alignment with the overall brand tone and strategy.

• Secure and optimize partnerships that amplify the brand’s presence and visibility in innovative ways.
• Drive end-to-end management of collaborations, ensuring maximum value through creative executions and audience-focused deliverables.
• Identify opportunities to create experiential activations, events, and initiatives that reinforce brand leadership.

• Build and execute a dynamic content marketing strategy that blends creativity with data to drive consumer engagement.
• Create campaigns that are interactive, personalized, and focused on storytelling to enhance brand affinity.
• Ensure consistent representation of the brands across all touchpoints, including industry forums and external communications.

• Champion audience research initiatives to stay ahead of industry trends and consumer expectations.
• Analyze performance data from campaigns to refine strategies and ensure continuous improvement.
• Monitor competitor activities and leverage insights to differentiate Mirchi and Gaana effectively.

• Collaborate with cross-functional teams (sales, content, programming, finance) to align marketing initiatives with business objectives.
• Partner with creative and media agencies to deliver high-impact campaigns on time and within budget.
• Foster a culture of innovation and agility within the marketing team, encouraging experimentation and bold ideas.

• Manage all national partnerships and align them with brand objectives and KPIs.
• Coordinate with regional marketing teams to ensure consistent implementation of brand campaigns.
• Oversee the marketing budget, ensuring cost-efficiency and measurable impact.

• Thrives on creating innovative, audience-first marketing strategies that leverage the latest in social and digital trends.
• Has a strong grasp of video-driven content strategies, from short-form social videos to storytelling formats that enhance brand perception.
• Can balance creative ideation with data-driven execution to deliver impactful campaigns.
• Is a skilled collaborator, capable of working across functions to build and execute bold, innovative campaigns that resonate with audiences.

• MBA/Masters in Marketing/Advertising or an equivalent postgraduate degree.

• 8+ years in a marketing or brand leadership role, preferably in media, entertainment, or digital-first organizations.

• Expertise in creating innovative campaigns with a focus on social media and video-driven strategies.
• Proficiency in leveraging digital tools, analytics, and audience insights for impactful marketing.
• Creative, forward-thinking approach with a proven ability to shape brand perception.