SaaS Product Marketing Manager
Job details
Job Title: Senior SaaS Product Marketing Manager Location: Remote Experience Required: 10+ Years Department: Marketing Reports to: VP of Product About the Role: We are seeking an experienced Senior SaaS Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging for our suite of SaaS products. This role requires a strategic thinker with a strong background in B2B SaaS marketing, exceptional communication skills, and a proven track record of driving product adoption and revenue growth. Key Responsibilities:
- Go-to-Market (GTM) Strategy:
- Develop and execute comprehensive GTM strategies for new product launches, features, and updates.
- Positioning & Messaging:
- Craft compelling messaging and positioning that differentiates our products in the market, tailored for different personas and industries.
- Sales Enablement:
- Collaborate with sales teams to create effective sales tools, presentations, and training materials to support the sales cycle.
- Market & Competitive Analysis:
- Conduct thorough market research and competitor analysis to identify trends, customer needs, and opportunities for growth.
- Content Development:
- Create high-impact marketing content, including case studies, white papers, webinars, blog posts, and product collateral.
- Customer Advocacy:
- Build strong relationships with key customers to develop testimonials, case studies, and reference programs.
- Cross-functional Collaboration:
- Work closely with Product Management, Sales, Customer Success, and other teams to ensure product-market fit and alignment on business goals.
- Performance Metrics:
- Track, analyze, and report on the effectiveness of product marketing campaigns and initiatives, optimizing strategies based on data insights.
- Experience:
- 10+ years of experience in B2B SaaS product marketing, with a proven track record of successful product launches and revenue growth.
- Education:
- Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
- Skills:
- Deep understanding of SaaS business models and product lifecycles.
- Strong storytelling and content creation abilities.
- Excellent project management and organizational skills.
- Data-driven mindset with experience in marketing analytics and tools.
- Proficiency in tools like HubSpot, Salesforce, Marketo, and Google Analytics.
- Soft Skills:
- Strong leadership and team collaboration skills.
- Exceptional communication and presentation skills.
- Ability to work in a fast-paced, dynamic environment.
- Experience with product-led growth (PLG) strategies.
- Background in enterprise SaaS or cloud-based solutions.
- Knowledge of AI-driven marketing tools or automation platforms .
- Competitive salary and performance bonuses.
- Flexible work environment with remote options.
- Professional development opportunities.
- Health, dental, and vision insurance.
- Generous PTO and parental leave policies.
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