PR and Brand Activation Specialist

ACE Properties is a Real Estate subsidiary of ACE Group for Companies, an ACE group of companies having a diversified portfolio including, Digital remittance services in more than 100+ countries, digital wallet services in the UK, and real estate projects, web-based News Channel, advertising businesses, and software solutions in Pakistan. Job Description: Public Relations:

• Develop and implement PR strategies to enhance the company’s image and reputation in the real estate industry.
• Build and maintain relationships with key media outlets, journalists, and influencers.
• Prepare and distribute press releases, media kits, and other PR materials.
• Monitor media coverage and report on PR performance metrics.
• Handle crisis communication and manage any potential negative publicity.  

• Plan and execute brand activation campaigns to increase brand awareness and customer engagement.
• Organize and manage events such as property launches, open houses, and promotional events.
• Collaborate with the marketing team to create compelling content for brand activation, including digital and print materials.
• Ensure all brand activation activities align with the company’s brand guidelines and objectives.
• Analyze and report on the effectiveness of brand activation campaigns and suggest improvements.  

• Work closely with the content team to develop engaging and informative content for various platforms, including social media, blogs, and newsletters.
• Oversee the production of visual and written content for PR and brand activation purposes.
• Maintain a consistent brand voice across all communication channels.  

• Identify and establish partnerships with relevant industry stakeholders, including developers, architects, and interior designers.
• Manage sponsorship opportunities that align with the company’s brand values and target audience.  

• Conduct market research to identify trends, opportunities, and challenges in the real estate sector.
• Use insights from research to inform PR and brand activation strategies.
• Keep abreast of industry developments and competitor activities.  

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 3-5 years of experience in PR, brand activation, or a similar role, preferably in the real estate industry.
• Strong understanding of media relations and digital marketing.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet tight deadlines.
• Proficiency in using PR tools and software, as well as social media platforms.
• Strong organizational skills and attention to detail.  

• Experience in event planning and management.
• Familiarity with real estate market trends and dynamics.
• Strong network of media contacts in the real estate or property sector.
• Ability to work both independently and as part of a team.  

• Office-based with occasional travel for events and meetings.
• Flexibility to work outside regular business hours as needed for events or media engagements.