Digital Marketing Executive

Job Title: Digital Marketing Executive – Content & Strategy Job Description: We are looking for a creative and strategic Digital Marketing Executive with a strong emphasis on content writing and SEO. The ideal candidate will be responsible for developing high-quality content and optimizing it for search engines to enhance brand visibility and drive organic traffic. Key Responsibilities: Content Development & Strategy: Develop engaging, high-quality content for websites, blogs, social media, and email campaigns. Create compelling storytelling content that aligns with brand messaging and marketing objectives. Craft persuasive and SEO-friendly content for landing pages, blogs, and other marketing collateral. Maintain a consistent tone of voice and messaging across all digital platforms. SEO & Content Optimization: Optimize website content to improve organic search rankings and enhance user experience. Conduct keyword research to identify content opportunities and improve search engine visibility. Implement best practices for on-page and off-page SEO to maximize organic reach. Monitor and analyze SEO performance to refine content strategy. Performance Analysis & Insights: Track key performance metrics for content and website traffic. Provide actionable insights and recommendations based on data analysis. Utilize analytics tools to measure content performance and audience behavior. Collaboration & Coordination: Work closely with designers, developers, and internal teams to create cohesive content strategies. Coordinate with external agencies or freelancers as needed for content development. Stay updated with the latest trends in SEO, content marketing, and digital strategy. Qualifications & Skills: Proven experience in content writing, SEO, and digital marketing. Strong writing, editing, and proofreading skills with attention to detail. Familiarity with SEO tools such as Google Analytics, SEMrush, and Ahrefs. Ability to create data-driven content strategies and optimize content for engagement and conversions. Excellent communication and collaboration skills. Knowledge of social media trends and best practices.