Senior Marketing Manager

Company Introduction – Pacific Group of Companies : Established in 2008, Pacific was formed to serve the clients with the best services in the field of outsourced accounting. As years passed, we have become leaders in the Outsourcing field because of our excellent client service and dedicated efforts. Pacific has always been a ‘People First’ organization where each resource is valued for the skills and dedication they have. The drive to help our clients grow and succeed has led the organization’s phenomenal growth over the past few years. Today, the Pacific Group has not just marked its success in Outsourced Accounting, but also in Software, Recruitment and Marketing fields. Our Vision: To create an institution that is built and run on strong Human Values; an institution that encompasses its Employees, Clients and other Stakeholders as a part of a big family ensuring Holistic Growth & Well-being for all. Our Mission: To be recognized as a quality-conscious and dependable outsourcing partner for growing businesses globally by positively partnering with them in their success journey with our innovative solutions and operational excellence. Profile: Senior Manager - Marketing Roles & Responsibilites: • Develop and lead the overall marketing strategy, including branding, positioning, messaging, and go-to-market plans. • Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business objectives and growth targets. • Build, manage and mentor a high-performing marketing team, providing leadership, guidance, and professional development opportunities. • Create and execute demand generation campaigns to drive customer acquisition, engagement, and retention. • Develop and manage multi-channel marketing campaigns, including digital marketing, content marketing, events, webinars, and more as required. • Analyse market trends, competitive landscape, and customer insights to refine and adjust marketing strategies. • Oversee the development of compelling marketing content, collateral, and presentations. • Experience in B2B SaaS Product Marketing, Performance Marketing, Content Marketing, Content Writing, Paid Marketing & SEO. • Good Communication with experience in Digital Marketing. Competency Requirements: • Looking for 6 to 10 years of experience in Product Marketing. • Proven expertise in B2B SaaS Marketing. • Strong background in Performance Marketing. • Experience in executing Multi-channel Marketing Campaigns.