Business Development Manager

Job Title: Business Development Manager Location : Ahmedabad Company : DigiPay.Guru Department : Global Sales & Business Development Reports To : Head of Sales Key Responsibilities Market Research & Lead Generation

• Identify potential markets in Africa with fewer e-wallet and mobile money players, fewer EMI holders, and a higher unbanked population.
• Conduct in-depth market analysis to assess business opportunities and risks.
• Generate high-quality leads through networking, cold calling, attending fintech events, and online research.
• Develop inbound and outbound lead strategies using digital campaigns and market research.
• Achieve required SQL (Sales Qualified Lead) conversion rates.
• Conduct tele-calls, Skype calls, and product presentations.

• Develop and execute a strategic sales plan to acquire new clients, focusing on fintech startups, financial institutions, and mobile network operators.
• Manage the entire end-to-end sales cycle, from identifying opportunities, requirement gathering, technical alignment (with support from the technical team), to closing the sale.
• Align sales with market trends and develop tailored sales strategies.
• Work closely with product, marketing, pre-sales, and technical teams to refine offerings.
• Define pricing strategies for different product lines and create negotiation frameworks.
• Once sales are completed, oversee the overall project and ensure successful delivery.
• Track and analyze sales performance, using CRM tools for accurate forecasting.

• Serve as the primary point of contact for clients, ensuring a seamless onboarding experience.
• Maintain ongoing relationships with clients to drive repeat business and referrals.
• Address client concerns and provide innovative solutions to enhance satisfaction and retention.
• Conduct quarterly/yearly follow-ups with future prospects.
• Use reference networking for client expansion and engagement.

• Identify and build strong relationships with key industry players, including financial institutions, mobile network operators, and government agencies.
• Establish strategic alliances that enhance DigiPay.Guru’s service offerings and geographical reach.
• Collaborate with banks and FinTech firms to drive software adoption.
• Strengthen business through joint ventures and industry collaborations.

• Identify, tap, and grow business in new regions.
• Expand brand presence through events, online conferences, webinars, and marketing ads.
• Create channel partners in new regions to facilitate market penetration.
• Plan and execute awareness campaigns and digital marketing initiatives.

• Prepare compelling business proposals, RFPs, and pitch presentations tailored to client needs.
• Collaborate with the marketing team to align sales strategies with promotional campaigns.
• Develop company PPTs, product presentations, and customized proposals based on client requirements.

• Meet and exceed monthly, quarterly, and annual sales targets.
• Track and analyze sales data to refine strategies and improve performance.
• Provide regular reports to senior management on sales progress and business expansion efforts.
• Ensure data accuracy in CRM tools for sales forecasting, performance evaluation, and strategic planning.

• Represent DigiPay.Guru at fintech events, industry forums, and networking conferences.
• Actively engage in discussions on fintech trends and regulatory developments in Africa.
• Leverage LinkedIn and region-specific platforms for lead generation and brand visibility.
• Execute email campaigns, personalized outreach, and targeted engagement strategies.

• Manage and maintain CRM systems to track leads, sales activities, and customer interactions.
• Generate reports to measure campaign success, pipeline tracking, and deal progression.
• Use workflow automation for lead nurturing, follow-ups, and sales optimization.

• Work with marketing, technology, design, development, and product teams to ensure seamless operations.
• Mentor junior sales executives and manage their activities.
• Monitor monthly data, validate performance metrics, and optimize sales approaches.

• Stay updated on new product features/modules and industry trends.
• Showcase how product modules effectively address client requirements.
• Conduct competitive analysis, identify market gaps, and refine sales strategies.

• Undergo regular training sessions to stay updated on sales techniques and industry innovations.
• Contribute to company blogs and thought leadership content.
• Complete relevant certifications to enhance expertise in fintech and business development.

• Create yearly event participation plans and identify key fintech conferences.
• Schedule face-to-face meetings with region-specific ICPs (Ideal Customer Profiles).
• Track event leads, ensure timely follow-ups, and assess event impact.