Marketing Lead

Exciting Opportunity for the role of Marketing Lead Location: India (Pune/Gurgaon/Remote) Full-time Job Description

• Developing and executing a results-driven, multi-platform communications strategy and plan in line with brand direction while reflecting local priorities.
• Analyze sales funnels and customer intent; Measure ROI of online and offline advertising campaigns
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Track email campaign metrics (delivery, open, click-through rates); Conduct competitive research and analyze benchmarking data
• Recommend website and campaign optimizations; Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
• Work closely with sales and marketing teams to identify opportunities for new client acquisition
• Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
• Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.
• Evaluates customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience.
• Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
• Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.

• 10+ years of total experience with corporate communications and/or marketing communications.
• Bachelor's degree in communications, marketing, English, journalism, or related field.
• Proven content writing and content strategy experience; Working knowledge of content and campaign management systems.
• 2 years of work experience in marketing research, statistical or data analysis (or academic equivalent)
• Proficiency in Microsoft Office Suite Preferred reporting in Excel/Access and SQL
• Experience with Adobe Analytics (Omniture SiteCatalyst), Adobe Target, Adobe Audience Manager, or similar web analytics, web optimization, or data management platforms
• In-depth understanding of SEM campaign strategies and SEO practices
• The ability to work in a fast-paced environment; ability to handle multiple projects concurrently.
• Excellent creative thinking and communication skills.