Job details
Chief Digital Marketing Officer (Electronics)
Position Overview: We are looking for a Chief Digital Marketing Officer to lead the global marketing strategy for a mobile phone brand. The ideal candidate has a deep understanding of the industry, strong digital expertise, and experience working in international corporations. The key priorities are brand development, marketing investment management, and effective distribution channel strategy (B2B, B2C, e-commerce). Key Responsibilities:- Develop and implement a global marketing strategy tailored to regional markets.
- Manage brand positioning, pricing strategy, and overall brand perception.
- Optimize marketing budgets, monitor ROI, and ensure campaign effectiveness.
- Expand online and offline marketing efforts (distributors, retailers, operators, digital channels).
- Build and lead a global marketing team across multiple countries.
- Oversee local marketing teams and ensure alignment with global strategies.
- Work with agencies, contractors, influencers, and media partners.
- Enhance e-commerce and digital marketing channels (SEO, SMM, Performance, marketplaces).
- Analyze data, report on key performance indicators, and adjust marketing strategies accordingly.
- 10+ years of experience in mobile phones, consumer electronics, or FMCG marketing.
- Proven experience managing a global brand across the US, Europe, Asia, Latin America, and Africa.
- Strong background in international digital advertising campaigns.
- Expertise in working with distributors, retailers, and telecom operators (B2B & B2C).
- Experience in e-commerce and digital marketing (SEO, SMM, Performance).
- Financial literacy – marketing budget management, ROI, and P&L responsibility.
- Leadership skills – ability to manage teams across multiple regions.
- Fluent English; knowledge of other languages (French, Spanish, Chinese) is a plus.
- Our office is near Deira City Centre Metro Station, Dubai, UAE.
- Opportunity to grow with a rapidly expanding business.
- Regular appraisals and feedback.
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Hiring company
Dexiconn
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