Senior Digital Marketing & Social Media specialist

Job Description

We’re looking for a highly skilled, strategic, and creative Senior Digital Marketing & Social Media Specialist to lead and scale our online presence. This role goes beyond just posting content—it’s about building a brand, driving engagement, and delivering real results through cutting-edge digital marketing strategies.

Key Responsibilities:

✅ Social Media Management & Growth

• Oversee and grow all social media platforms ( Facebook, Instagram, TikTok, YouTube, Twitter ) with a tailored strategy that maximizes engagement and brand visibility.
• Plan and execute multi-platform campaigns to enhance reach and audience interaction.

✅ Content Creation & Strategy

• Develop, design, and edit high-quality, engaging content —from videos and graphics to compelling captions and storytelling posts.
• Generate innovative content ideas customized for each platform to maximize impact.

✅ Paid Advertising & Performance Marketing

• Plan, execute, and optimize high-converting ad campaigns across social media platforms, ensuring maximum ROI.
• Analyze campaign performance, test new strategies, and continuously refine ad effectiveness.

✅ Analytics & Data-Driven Strategy

• Track and analyze key metrics, performance trends, and audience insights to optimize content and marketing strategies.
• Provide detailed reports and recommendations for continuous growth.

✅ Brand Storytelling & Copywriting

• Craft compelling brand narratives, ad copies, blog posts, and engaging captions that capture attention and drive action.
• Develop a unique brand voice that resonates with our target audience.

✅ Community Management & Influencer Collaborations

• Engage with audiences, manage comments and messages, and build a loyal, interactive community.
• Identify and manage influencer partnerships to enhance brand credibility and reach.

✅ Trend Monitoring & Adaptation

• Stay ahead of social media trends, platform algorithm changes, and industry updates to keep strategies fresh and competitive.
• Implement innovative approaches that keep the brand relevant and dynamic.

Job Requirements

✅ Proven experience (5+ years) in digital marketing & social media management. ✅ Expertise in content creation, paid ads, SEO, and campaign optimization. ✅ Strong analytical skills to interpret data and make data-driven decisions. ✅ Exceptional creativity, attention to detail, and ability to work in a fast-paced environment. ✅ Proficiency in social media tools, advertising platforms, and analytics software.