Senior Account Manager - Social Media Accounts

Overview As a Senior Account Manager specializing in social media accounts, you will be the primary liaison between our agency and key clients. You will drive the strategic development and execution of social media campaigns that elevate brand presence, engage target audiences, and deliver measurable business results. This role demands a blend of strategic insight, creative thinking, and robust client management skills to ensure the highest level of client satisfaction and growth. Responsibilities

• Client Relationship Management:
• Serve as the primary point of contact for social media clients, cultivating strong, trust-based relationships.
• Understand client business goals and translate them into effective social media strategies.
• Regularly update clients on campaign performance, insights, and opportunities for improvement.
• Strategic Planning & Execution:
• Develop comprehensive social media strategies tailored to each client’s objectives, target audience, and competitive landscape.
• Oversee the creation and execution of detailed social media campaign plans, including content calendars, posting schedules, and paid media strategies.
• Collaborate with creative teams to ensure content aligns with brand voice and campaign goals.
• Campaign Management:
• Manage multiple social media accounts simultaneously, ensuring timely and high-quality campaign delivery.
• Coordinate with internal teams (creative, analytics, content, and advertising) to execute cohesive and effective campaigns.
• Monitor, analyze, and report on key performance indicators (KPIs) to evaluate campaign success and optimize future strategies.
• Upselling and Business Development:
• Identify and pursue opportunities to upsell additional social media services and integrated digital marketing solutions.
• Develop and present proposals for new campaigns or enhancements to existing campaigns that align with client goals.
• Collaborate with the sales and marketing teams to generate leads and expand client portfolios.
• Performance Management:
• Prepare comprehensive performance reports and present actionable insights to clients and senior management.
• Continuously analyze market trends and platform updates to keep campaigns innovative and competitive.
• Team Leadership and Collaboration:
• Mentor and guide junior account managers, providing support and knowledge sharing to enhance team performance.
• Foster a collaborative environment, encouraging innovative thinking and continuous improvement.
• Ensure all projects adhere to timelines, quality standards, and client expectations.

• Experience & Education:
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• A minimum of 5-7 years of experience in social media account management, preferably within an agency setting.

• Skills & Competencies:
• Deep understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and emerging digital trends.
• Proven experience in developing and executing successful social media strategies and campaigns.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical skills with proficiency in social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Ability to manage multiple projects simultaneously and work under tight deadlines.
• Demonstrated success in upselling digital and social media solutions.

• Personal Attributes:
• Strategic thinker with a proactive, client-focused approach.
• Creative problem-solver with an eye for detail.
• Strong leadership qualities and a team player mindset.
• Adaptable and capable of thriving in a fast-paced, evolving digital landscape.