Marketing Automation Specialist

Teamified Quezon City, National Capital Region, Philippines

Marketing Automation Specialist

Teamified works with top enterprises and digital native businesses in Australia helping them build their remote teams in India, Philippines and Sri Lanka. We pride ourselves with hiring great teams to work on exciting game changing technology. Role: A Salesforce Marketing Cloud Developer (SFMC) / Marketing Automation Specialist is responsible for designing, building, and executing marketing automation campaigns leveraging Salesforce Marketing Cloud. They work closely with internal stakeholders, marketing, sales, and Tech teams to translate business requirements into efficient and effective automated marketing programs that drive engagement, leads, and revenue. The ideal candidate has strong technical capabilities within Salesforce Marketing Cloud and a deep understanding of digital marketing best practices. Key Responsibilities:

• Develop and implement end-to-end marketing solutions within Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Cloud Pages, and other SFMC components.
• Translate marketing and business requirements into technical solutions, ensuring alignment with broader organisational goals and Salesforce best practices.
• Configure and maintain data extensions, segmentation strategies, and dynamic content, ensuring accurate targeting and personalisations.
• Build and maintain automated customer journeys using Journey Builder to nurture prospects and customers throughout their lifecycle.
• Create reusable email templates, landing pages, and forms leveraging HTML, CSS, AMPscript, and personalising fields where necessary.
• Implement sophisticated segmentation, preference centres, and triggered sends to maximise engagement and deliver relevant experiences.
• Leverage Salesforce Connector or APIs to ensure seamless data flow between Salesforce Marketing Cloud and external systems (e.g., Sales Cloud, Service Cloud, data warehouses).
• Manage subscriber data, import/export processes, and ensure data integrity.
• Collaborate with data teams to ensure the correct data model is in place for advanced personalisation and analytics.
• Monitor campaign performance, identify trends, and recommend strategies for improvement (e.g., subject line testing, send-time optimisation, audience segmentation).
• Use A/B and multivariate testing to refine content, segmentation, and messaging continuously.

Required Skills & Experience:

• Solid hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Cloud Pages).
• Proven track record of building and executing multi-channel marketing campaigns (email, SMS, push notifications, social, etc.).
• Strong AMPscript, SQL, HTML, and CSS knowledge for email and landing page development.
• Familiarity with Salesforce integrations and APIs for data management and process automation.
• Excellent communication skills, with the ability to convey complex technical concepts to a non-technical audience.

Certifications (Preferred)

• Salesforce certifications, such as Marketing Cloud Email Specialist, Marketing Cloud Developer, and Marketing Cloud Consultant, are highly valued.

If you possess the required skills and are eager to contribute to our team's success, we encourage you to apply for this exciting opportunity as a SFMC Developer / Marketing Automation Specialist. Apply now!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Information Technology #J-18808-Ljbffr