Brand Executive - Tennent's

The iconic Wellpark Brewery has stood in the heart of Glasgow for over 450 years and is the home of Tennent’s Direct. We are Scotland’s leading brewer-led distributor, supplying venues with all their drinks needs, from fine wine to draught beer and everything in between. Built on a culture of trust, we are committed to doing what’s best for our customers, our people and our world and we’re proud to say that our team know the Scottish hospitality industry better than anyone. With unique insights and experience, we help shape what the nation is drinking. About the Role The Brand Executive will support on the development of the Tennent’s Lager brand within the prioritised C&C portfolio. Supporting the Brand Manager and Senior Brand Manager, the role will focus on developing, building, and implementing the brand strategy. Additionally, the role will assist in delivering integrated marketing plans to deliver brand growth. Other key deliverables include supporting budget management, brand health analysis, competitor analysis, and reviewing commercial performance of the brand by working in collaboration with the relevant internal teams and external agencies. Personal accountability with a curious, learning mindset and a collaborative spirit will be key to success in this role. In turn, this role will present opportunities to develop and strengthen key marketing competencies to help in preparing the successful candidate for progression. Key Accountabilities

1. Support with the development and execution of annual brand plans and annual brand budgets, demonstrating an understanding of key consumer and commercial levers that impact brand performance.
2. Support identifying consumer insights & data and monitored brand health metrics to inform brand strategy, planning and activation.
3. Support on delivery of campaign projects.
4. Work closely with Insight, Finance and Sales teams to closely understand the commercial performance of the brand.
5. Partner with the Channel Marketing teams through activation in relevant sales channels via provision of brand messaging, identity, imagery, etc. to ensure consistency across all customer and consumer touch points.
6. Working with the Digital Marketing team, identify opportunities for innovative digital marketing activity to help maximise consumer reach and engagement.

About you

1. Professionalism demonstrated in both verbal and written communication.
2. Organisation and attention to detail.
3. Highly creative. Thinks outside the box and looks to where the unconventional can create opportunity.
4. Flexible and adaptable. Thrives within a fast-paced dynamic environment.
5. Proficient in use of IT systems.
6. Time management.
7. Ability to work to deadlines and manage own time effectively.
8. Ability to manage multiple projects simultaneously and to prioritise workload.

About Us Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig. We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together. We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process. #J-18808-Ljbffr