Social Media Marketing Assistant Manager
Full time
at Minor International
in
UAE
Posted on February 19, 2025
Job details
- Manage five social media accounts across Anantara Sir Bani Yas Island and Qasr Al Sarab Desert Resort & Spa
- Develop and manage content calendars for all social media platforms
- Create, curate, edit and manage all published content (images, video, written)
- Write compelling captions that align with the brand's voice and strategy
- Prepare influencer content creation briefs and coordinate with PR agencies for execution
- Implement and lead strategic initiatives for follower growth and audience engagement
- Plan and execute content creation from photoshoot to video editing
- Compile and deliver detailed monthly reports on social media performance and analytics using industry-standard tools
- Manage influencer relationships and introduce brand partnerships
- Stay up to date with the latest social media trends, algorithm changes, and emerging platforms to inform strategy
- Manage social media crises or negative feedback in a professional and timely manner
- Set and achieve key performance indicators (KPIs) to measure the success of social media efforts, ensuring alignment with overall business objectives
- Provide live coverage or real-time posting for brand events to enhance audience engagement
- Monitor, listen, and respond to users in a social way while cultivating leads and sales
- Analyze campaign data and web traffic metrics
- Manage property websites and OTA content updates
- Minimum 2+ years of related work experience in digital marketing, graphic design, or social media management
- Previous experience in luxury five-star hospitality industry is preferred
- Proficiency in Adobe InDesign, Photoshop, Illustrator, or similar design software
- Experience with Adobe Analytics or Google Analytics with the ability to source own data and insights
- Experience managing paid social media campaigns and analyzing performance metrics
- Self-motivated, ability to identify problems and work methodically to solve them
- The ability to work independently, highly organized and detail-oriented
- A natural eye for engaging content and visual design
- Strong communication skills and a collaborative, team-oriented mindset
- Ability to multitask and manage multiple projects simultaneously
- Hotels
- Hospitality
- Advertising
- Media Planning
- PR
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