Associate Director/Director - Public Relations(Digital)

About the job About Dentsu India: Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists. Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world. In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change. Learn more at: Role summary: Designation: Senior Executive – Public Relations Department: Digital Public Relations Total experience in Digital PR needed: 7+ Years Location: Gurgaon About the Role: We are seeking an experienced and strategic Digital PR Director to lead and drive our digital public relations efforts. In this role, you will be responsible for shaping and executing a comprehensive digital PR strategy that enhances our brand presence across digital platforms, engages with key influencers, and strengthens our online reputation. The ideal candidate will possess strong leadership skills, a deep understanding of digital marketing, and a proven track record of developing successful digital PR campaigns. Key Responsibilities: • Lead the development and execution of the digital PR strategy to increase brand visibility and drive online engagement. • Oversee the creation of digital content including press releases, blogs, articles, and social media campaigns to maintain a consistent and compelling brand voice. • Build and nurture relationships with top-tier influencers, digital media outlets, bloggers, and industry leaders to enhance brand presence. • Partner closely with senior leadership to align digital PR strategies with broader marketing and organizational objectives. • Analyse digital PR performance metrics, generate reports, and adjust strategies to optimize results. • Drive brand reputation management efforts in the digital space, including managing crises and responding to online feedback. • Stay ahead of industry trends, emerging technologies, and platform updates to ensure our digital PR strategies remain cutting-edge. • Manage and mentor a team of digital PR professionals, providing guidance and support to foster growth and performance excellence. • Collaborate with cross-functional teams, including social media, content, and marketing, to ensure a unified and effective digital presence. Qualifications: • 7+ years of experience in Digital PR, Public Relations, or related fields. • Proven experience in developing and executing successful digital PR campaigns. • Strong expertise in digital media, social platforms, SEO, and content marketing. • Exceptional communication, writing, and editorial skills. • Expertise in crisis communications and managing brand reputation in the digital realm.