Job details
A Social Media Specialist is responsible for creating, curating, and managing content across various social media platforms to build brand awareness, engage with the audience, and support overall marketing goals. Here’s a breakdown of typical responsibilities and skills required for this role:
Responsibilities
- Content Creation and Planning
- Develop, curate, and manage engaging content (text, images, video) tailored for different social platforms.
- Create and manage a content calendar to ensure consistent posting and strategic alignment with business goals.
- Community Engagement
- Monitor social media channels for customer engagement, comments, and direct messages.
- Respond to comments and interact with the audience to build a community and drive engagement.
- Campaign Management
- Develop, execute, and optimize social media campaigns, both organic and paid, to meet marketing objectives.
- Collaborate with other marketing team members to align social media campaigns with broader initiatives.
- Analytics and Reporting
- Track and analyze social media performance metrics (e.g., reach, engagement, conversions) and report on campaign effectiveness.
- Use data insights to adjust strategies, improve results, and make data-driven decisions.
- Brand Voice and Strategy Development
- Ensure all social media content aligns with the brand’s tone, voice, and visual guidelines.
- Develop and adapt social media strategies to meet changing trends and audience preferences.
- Trend Monitoring
- Stay updated with social media trends, best practices, platform updates, and competitor activities.
- Innovate and experiment with new content formats, platforms, and engagement tactics to enhance brand presence.
- Influencer and Partnership Collaboration
- Identify and engage with influencers, brand advocates, or partners for potential collaborations to expand reach.
Skills and Qualifications
- Proficiency in major social media platforms (e.g., Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube).
- Strong copywriting and communication skills.
- Basic graphic design and video editing skills; familiarity with tools like Canva, Adobe Creative Suite, or video editing software.
- Analytical mindset with experience using social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
- Knowledge of paid social media advertising, including targeting and budgeting.
- Creative thinking and ability to quickly adapt to trends.
- Strong organizational skills to manage content calendars and project timelines.
Experience
- Digital marketing: 1 year (Preferred)
Location
- Dubai (Preferred)
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Hiring company
360 business solutions
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EUR 9Duration: Upto 2 Hours
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