Sr Product Marketing Manager

Role:  We are seeking an exceptional, creative, and ambitious Product Marketing Lead to lead our segment marketing across key Physical Therapy (PT) customer segments, including single-location, multi-location, and mid-size practices. This highly visible role will closely collaborate with marketing, sales, and product teams to develop go-to-market strategies for our key segments, encompassing segment-specific positioning, messaging frameworks, and collateral. This role is pivotal in equipping and training our marketing and commercial teams to communicate our unique value proposition to our customers effectively. The ideal candidate is passionate about deeply understanding our customers in the Healthcare space (PT owners, staff and clinic directors) and their needs, blending the art and science of compelling storytelling with innovative approaches to reach new PT audiences. We are in a space where there's a lot of noise / surface-level competition but our product is differentiated & loved by the most successful companies. We need to spread awareness to buyers & the broader ecosystem in a fast & sustainable way. Your Role Includes:

• Work with customers, sales, and founders to understand our core personas deeply and build targeted marketing & content that resonates deeply with them
• Build the brand. Establish a clear, differentiated market positioning to rise above the noise
• Publishing case studies & content, and leading webinars alongside our customers — we are blessed to work with clinics who are growing very quickly and find SPRY extremely valuable. We need to make it easy for them to share that publicly through things like G2, LinkedIn, video testimonials, etc.
• Build strong sales enablement material to help improve both sales messaging as well as deal-related materials (e.g. battlecards, decks, demos, one-pagers)

• 5+ years of early-stage marketing experience at a B2B SaaS startup that operated in a competitive environment
• Self-starter with an enormous appetite for learning and ambition to build something great
• Willing to 'do what it takes' to win, whether that means working in the evenings and on a weekend to execute on deliverables
• Entrepreneur by heart (always identifying opportunities for improvement + contribution)
• Incredibly strong communication + writing skills
• Quantitative intuitions and hypothesis-based reasoning
• High tolerance for ambiguity and ability to quickly change perspectives