Job details
ABOUT SMILE Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover. Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia. Smile has been operating successfully with a globally distributed team since 2017. The Role KEY RESPONSIBILITIES Inbound Marketing Strategy Development Design and execute comprehensive inbound marketing strategies to attract dental practices and enterprise clients to Smile’s offerings. Develop targeted content and campaigns to guide prospects through the marketing funnel and convert them into qualified leads. Enterprise Dental Cover Expansion Lead the creation, management, and optimisation of marketing campaigns designed to increase interest in and sales of Smile’s enterprise dental cover solutions. Collaborate with the sales team to align messaging and drive enterprise-level growth. Coordinate with the product team to ensure positioning aligns with product updates, launches, and roadmaps. Lead Generation & Nurturing Implement multi-channel lead generation strategies across platforms such as LinkedIn, content marketing, events and webinars. Develop lead nurturing workflows and drip campaigns to keep prospects engaged and move them through the sales funnel effectively. Sales Enablement Support sales teams with relevant collateral, case studies, and presentation materials tailored to enterprise prospects. KEY PERFORMANCE INDICATORS Enterprise Leads: The total number of enterprise dental cover leads generated and those converted into Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). Enterprise Customers and Sales: The number of enterprise deals closed and the revenue generated from enterprise clients. Conversion Rates: Measure the conversion rates at each buyer journey stage, from lead generation to closed sales. Track landing page performance to identify high-converting assets and optimise underperforming ones. Lead Nurturing Effectiveness: Track the ROI of marketing campaigns by analysing Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV). Measure engagement metrics, such as email open rates and click-through rates. Track the time taken for leads to move through the sales funnel. Ideal Profile REQUIREMENTS This FULL-TIME ROLE will only suit someone who also meets the following requirements: Strong experience in strategic marketing and campaign management. Ability to conduct market research and competitor analysis. Skilled in working with cross-functional teams to align marketing efforts. Proficient in creating content and managing brand messaging. A data-driven approach to decision-making and performance tracking. Familiarity with AI tools to enhance marketing efficiency. Excellent communication and collaboration skills. Strong problem-solving and adaptability in dynamic environments. Hands-on experience with CRM, marketing automation, and analytics tools. If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you! What's on Offer?100% Remote: Enjoy the flexibility and convenience of working from anywhere. Full-Time Position: Secure a stable and consistent work schedule. Similar Time Zone: Work seamlessly with a team in a compatible time zone. Established Company: Join a nearly 20-year-old successful & growing organisation. National Presence: Be part of a national Australian company. Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability. Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO. Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team. Data-Driven Decision-Making: Utilize data insights to drive strategic marketing efforts, personalise campaigns, and enhance customer engagement. High-Impact Role: Shape the company’s brand identity, customer journey, and digital growth strategy. #J-18808-Ljbffr
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