Job details
GL events, an expert in the event industry, combines operational expertise, excellence in customer service, and a commitment to corporate social responsibility. With operations in 90 countries, the Group has three core businesses: trade show organisation, venue management, and event services. In 2023, GL events generated sales of €1.4 billion, 45% of which was generated outside France. We are recruiting our Sales and Marketing Director to work in Ryadh, Medine, and Djeddah. The Sales Director is responsible for marketing and achieving the sales targets set by Management. In this role, he/she ensures the sales and marketing of the spaces in Ryadh, Medine, and Djeddah and services offered, as well as all new venues contracted in the future. 1. Sales and Marketing Strategy:
- Work with General Management to draw up an annual and multi-year sales strategy.
- Prepare an annual and three-year sales action plan, which is regularly updated.
- Help to define the commercial & pricing policy with General Management.
- Adjust the yield policy in agreement with the site CEO.
- Ensure that the sales targets set with General Management are met.
- Lead the marketing and communication manager.
- Plan and supervise promotional operations, incentives, and participation in trade fairs.
- Coordinate the sales team's training plans with Management.
- Approve quotations and, where appropriate, the discount rates proposed by his team.
- Implement technical resources to boost sales.
- Use active prospecting techniques.
- Lead sales and business development Managers and assist with difficult negotiations.
- Play a commercial role for key accounts.
- Manage sales and take part in contract negotiations.
- Organise weekly business follow-up meetings.
- Manage a customer/prospect database.
- Take part in promotional operations.
- Monitor payments and customer service quality.
- Work with the programming committee to optimise planning.
- Ensure that the pricing policy is implemented while respecting commercial margins.
- Draw up the annual Marketing Plan, including actions and costs.
- Carry out market research to position the Venues.
- Propose new products or services to General Management.
- Internal communication and associated technical sales training.
- Design and update sales control tools.
- Integrate feedback on competitive intelligence and marketing.
- Share marketing information across the sales network.
- Provide up-to-date regional and national benchmarking.
- The Sales Director is responsible for drawing up the communication plan, which lists all the actions envisaged and their cost: on/offline communication, media relations.
- Manage and lead the sales team and marketing and communication manager.
- Define and structure working methods.
- Evaluate employees annually and define their objectives.
- Participate in the recruitment of staff for the business.
- Check employees' expense accounts.
- Take responsibility for the cross-functional actions assigned.
- Participate in performance improvement projects across the network.
- Exploit and develop synergies with the Group's other Business Units.
- Suggest improvements to the way the business is operated.
- Use network benchmarks to improve performance (product ranges, pricing policy, etc.).
- Promote the Group's other sites to potential customers.
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