Co-Founder, Marketing, Growth & Customer Acquisition (Equity-Only Position)

Co-Founder, Marketing, Growth & Customer Acquisition (Equity-Only Position) About TaughtLab TaughtLab delivers transformative services, training, and platforms to K-12 schools and educational institutions. We're on a mission to enhance the teaching and learning experience through innovative solutions that create real impact in classrooms. Our focus is on providing practical, implementable tools and training that make a tangible difference in educational outcomes. The Opportunity We're seeking a hands-on entrepreneur to join our founding team and lead our growth initiatives. This role is for someone who thrives on execution – you'll be personally driving our marketing strategy, conducting sales calls with principals, and building our customer base from the ground up. While your role encompasses high-level strategy, you'll also be the one implementing these strategies day-to-day. Compensation Structure This is a true co-founder position with significant equity ownership. Instead of a traditional salary, you'll earn through the company's revenue and growth - your success is directly tied to TaughtLab's success. We believe in building sustainable growth and sharing the rewards among those who create value. What You'll Own

• Developing and personally executing our go-to-market strategy
• Building our customer acquisition channels from scratch
• Leading all marketing initiatives, from content creation to campaign execution
• Managing the full sales cycle with educational institutions
• Creating and nurturing strategic partnerships
• Gathering direct feedback from educators to inform our product development
• Crafting and implementing our brand strategy

Who We're Looking For Someone who:

• Takes pride in rolling up their sleeves and doing the work themselves
• Has proven experience in direct customer acquisition and relationship building
• Brings a builder's mindset and thrives in early-stage environments
• Can seamlessly switch between strategy and tactical execution
• Has experience in B2B sales and marketing
• Demonstrates strong analytical capabilities and data-driven decision making
• Excels at both verbal and written communication

Ideal Experience

• Track record of successful customer acquisition in B2B environments
• Experience building marketing and sales processes from scratch
• History of hands-on growth achievement in early-stage environments
• Experience in K-12 education sector is a plus
• Understanding of the Australian education landscape is valuable

Location Preferably based in Sydney, NSW, with flexibility for other locations within Australia. Some travel may be required for in-person meetings with educational institutions. What Success Looks Like

• Building and executing a scalable growth strategy
• Establishing TaughtLab as a trusted name in education
• Creating sustainable revenue streams through school partnerships
• Achieving high retention rates with partner schools
• Contributing to the overall direction and strategy of the company

Why This Role?

• True co-founder equity position
• Opportunity to shape the future of K-12 education
• Direct impact on company strategy and direction
• Revenue-based earning potential
• Flexibility in work arrangement within Australia

How to Apply We're looking for someone who can hit the ground running. Please include:

• Your resume
• Your plan for acquiring our first customers in the first 90 days

We value clear thinking and execution over formal credentials.

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