Social Media and Content Specialist

BSH Home Appliances Ltd, part of the Bosch Group, is one of the world’s leading home appliance manufacturers and home to the Bosch, Siemens Neff & Gaggenau brands. At BSH, we strive to improve your quality of life at home through our exceptional brands and high-class products including cooking, dishwashers, laundry, coffee machines, refrigeration and floor care. An international group with an annual turnover of more than 15 billion euros, we delight customers all over the world with intelligent technology, excellent design and outstanding convenience of use.

Job Description

The Role BSH is looking for a passionate and driven Social Media and Content Specialist to lead our social media activities across Australia and New Zealand for our brand portfolio of Bosch, Neff, Siemens and Gaggenau. This role is a 12-month fixed term contract (parental leave cover). In this exciting role, you’ll manage social media content, amplify our brand presence, engage with our vibrant community, and drive social commerce initiatives. You’ll play a pivotal role in adapting global content for local audiences, creating fresh and engaging content, and supporting broader content initiatives across paid media and websites. Your success will be measured by your ability to craft effective social media strategies that resonate with our audiences at every stage of their journey, from awareness to loyalty.

Desired Skills and Experience

What you bring

1. Bachelor’s degree in Marketing, Business or a related field.
2. 2-4 years relevant work experience in consumer durables, appliance retailer marketing, agencies or similar industries.
3. Consumer-first mindset with a strong focus on delivering impactful results.
4. Proven experience running campaigns across key social platforms incl. Facebook, Instagram, YouTube and Tik Tok, including paid media and activations.
5. Expertise in amplifying content, engaging audiences, and driving social commerce.
6. Creative content creation skills, with experience in design tools like Adobe Creative Suite and AI-driven tools.
7. Proficiency in social media management platforms (Sprinklr and Meta) for scheduling, reporting, and monitoring.
8. A strong customer service mindset, with the ability to engage professionally with audiences and manage both positive and negative interactions.
9. Ability to build strong relationships with external agencies and internal teams to deliver successful campaigns.
10. Solid analytical skills to track performance, analyse KPIs, and optimize strategies using tools like Google Analytics.
11. Knowledge of legal compliance and local regulations in Australia and New Zealand to ensure content aligns with industry standards.

What we offer in return

1. Attractive staff discounts on our products.
2. Flexible working arrangements to support work-life balance.
3. Access to learning and development programs and exposure to different business areas, including brand, product, sales and global stakeholders.

To apply for this opportunity, click 'Apply Now'. Please submit a cover letter addressing the key selection criteria and your CV. #J-18808-Ljbffr