Chief Marketing Officer

Webjet is Australia and New Zealand’s Number 1 online travel agency! Join us as we lead the way in online travel tools and technology. We empower our customers to compare, combine and book the best flight deals – whether you’re travelling domestically or internationally. But we don’t stop there, Webjet is a one-stop shop for all things travel! We have your accommodation, packaged holiday deals, tours, travel insurance and car hire (worldwide!) sorted. Our team is based in Melbourne and we support our team’s work-life balance through a Hybrid working model. We’ve taken a company-wide approach to office days, bringing the team in Tuesday to Thursday for collaboration, fun events and food!

Job Description

The Opportunity Following the recent demerger, Webjet Group has formed a standalone organisation on ASX (WJL) and is embarking on a strategic and exciting growth journey. As an iconic Australian B2C brand ( we’ve completed a strategic review to define our growth strategy to enhance the customer experience and our market offering. This newly created Chief Marketing Officer (CMO) position will lead our customer-first strategy across our Australian and New Zealand markets. As our CMO, you’ll play a pivotal role in overseeing the development and execution of multi-year plans across Digital, Marketing, Loyalty and E-Commerce Sales or online conversion. This role will drive growth, optimize marketing through technology, and foster cross-functional collaboration. If you are a strategic thinker with a passion for Marketing and a proven track record of driving growth, we invite you to apply for this exciting opportunity to lead Webjet's marketing and shape the future of our iconic brand.

Desired Skills and Experience

In this role, you’ll be tasked with:

• Developing and implementing a comprehensive growth strategy.
• Leading and inspiring a high-performing marketing team.
• Refreshing the Webjet Online Travel Agency (OTA) brand.
• Leading the next generation Martech (CMS & CRM).
• Designing targeted lead generation strategies.
• Leveraging data-driven insights and emerging technologies.

What we love to see:

• Marketing or Business Degree or similar.
• A minimum of 10 years of marketing experience, ideally in B2C or e-commerce.
• A demonstrated track record of success in a similar role.
• Be a ‘Big Ideas’ individual who can build capability and lift organisational marketing.
• Strong strategic thinking with the ability to develop and execute innovative marketing strategies.
• Exceptional leadership skills, with experience managing and developing high-performing teams.
• A data-driven approach to measuring and optimising marketing performance.
• Delivery of a Loyalty program.
• Expertise in brand management and a deep understanding of market trends.

Why Webjet?

• We thank our team with an annual $250 Webjet gift card, free travel insurance and discounted travel across the Webjet offering via webjet.com.au.
• An annual hackathon that the whole company gets involved in, ideas born on our Hackdays often make it into production and the winner needs to be in production within 12 months!
• An extensive events calendar, when we say we’re fun – we mean it.
• We support you through one of life’s biggest moments, providing up to 12 weeks of paid parental primary leave and 2 weeks of secondary carer parental leave.
• Have a big trip planned or thinking of school holidays? We offer purchased additional annual leave!

Want to learn more? Check out our social media pages below and keep in touch: Recruitment Agency represented candidates will not be considered. Successful candidates joining Webjet are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis. #J-18808-Ljbffr