Digital Marketing Executive

About Us We are Mous. People deserve tech and lifestyle products that are fit for purpose, perform as promised and allow them to be their best. So we are building the go-to brand refreshingly focused on product so people can have just that. We have consistently built our in-house expertise and spent millions in research and development on our relentless pursuit to making the best products possible. Over the past ten years we have flipped the tech accessory market on its head, raising the standards and people's expectations. We've made cases that can protect phones dropped from cranes, engineered magnetic accessory ecosystems before MagSafe even launched, partnered with Google to make super thin cases, developed impact materials and waterproof constructions to make backpacks that confidently protect laptops and we're only just getting started! We're creating products that empower people to be their best, whether they're on a wild adventure or commuting through the city. No matter what your everyday life looks like you can trust our products to remove frustrations, expand your experiences and help you to live without limits. About the Role As Digital Marketing Executive, you will take ownership of the implementation of our PPC strategy across Amazon and Google, allowing success. You will drive business success by auditing and optimising our current PPC set-up, implementing necessary updates, and establishing a robust cycle of continuous improvement. Mous’s mission is to become a household brand in tech accessories, so we're looking for an exceptional individual with an entrepreneurial mindset that can drive our brand forward. If you want to have a tangible impact on the business bottom line, have the autonomy to make key decisions and get first-hand experience building a brand into a household name, you should apply for this role. Please note that this role will be situated at our office in Lahore (Upper Mall), working on-site from Monday-Thursday, with Friday being an optional WFH day. The normal working hours will be 10am - 7pm PKT. About You We are seeking a highly skilled Digital Marketing Executive to join our Growth team. We are looking for a proactive individual with a deep understanding of PPC campaign management, capable of driving growth, improving efficiency, and delivering outstanding performance for our advertising efforts. We are looking for someone who is passionate about this channel and capable of taking a strategic approach to measure its impact across the entire marketing funnel, including assessing incrementality. Additionally, you will have the opportunity to collaborate closely with the Growth team and gain exposure to other digital marketing channels, including Meta, TikTok, and more. Here’s what you’ll get up to in your first three months with us:

• Develop a strong understanding of the business strategy and plan and how your role will drive this forward.
• Specifically familiarise yourself with our core reports and data sources.
• Learn our current PPC set-up and strategy.
• Learn our current and future product pipeline, in order to get the most out of our advertising.
• Take ownership of our PPC campaigns across Amazon and Google ads.
• Conduct a review of current campaign set-up, structure and coverage.

️Sounds good? This is what you’ll work on in six months to a year:

• Oversee and implement the PPC strategy for Amazon and Google Ads.
• Conduct in-depth keyword research, campaign structuring, and optimisation to ensure maximum ROI.
• Analyse campaign performance data, providing actionable insights to enhance results and meet key performance indicators (KPIs).
• Monitor budget allocation and maintain optimal ad spend across all campaigns.
• Collaborate with cross-functional teams to ensure alignment between PPC campaigns and business goals.
• Stay up to date with the latest PPC trends, tools, and platform updates.
• Create comprehensive and up-to-date documentation for all campaigns.

Skills Requirements

• Fluent in English, both verbal and written communication.
• Strong teamwork and collaboration skills.
• Ideally, you'll have a 2:1 degree or higher under your belt (although this isn't a prerequisite) 1-2 years in a relevant marketing role, preferably within eCommerce, with proven expertise in managing Amazon and Google Ads campaigns.
• Strong numerical and analytical ability to build and evaluate data-driven hypotheses, identify trends, and derive actionable insights.
• A deep understanding of commercial priorities, with the ability to assess value and ruthlessly prioritise tasks effectively.
• Capability to take full ownership of processes, identify improvement opportunities, and implement efficient ways of working.
• Exceptional interpersonal skills to engage and manage stakeholders, paired with storytelling and presentation skills to communicate plans and objectives clearly.
• High levels of precision and reliability, complemented by excellent project management skills.
• Proactive and innovative thinker with the drive to identify opportunities and implement continuous improvement strategies.
• Agile, adaptable, and able to embrace change while demonstrating exceptional problem-solving skills in a dynamic market environment.
• Enthusiastic about the Mous brand, with a strong commitment to maintaining its authenticity and values.
• Thrives in a fast-paced, high-energy environment with the resilience to navigate challenges and deliver results.

Nice To Haves

• Experience with Meta, TikTok and Snapchat advertising.
• Experience with Amazon Seller Central and Shopify.

About Our Offer

• Competitive Compensation: We offer a competitive starting salary that reflects your experience and the value you bring to Mous. We also provide additional benefits for our Pakistan team, which will be discussed in more detail at the contract stage.
• Dynamic Work Culture: Mous has fun yet focused work culture. Join a team of friendly professionals committed to fostering a high-performance, data-driven environment. Here, innovation thrives, and teamwork is paramount.
• Growth and Development Opportunities: At Mous, we encourage you to dream big, work diligently, and actively make things happen. We support radical growth and development through new experiences, fostering an environment where innovative thinking is the norm.
• Professional Development Perks: Professional growth is a priority at Mous. We run regular 'Mousterclasses' where teams share their expertise across the business.
• Seamless Remote Collaboration: Working with Mous means you're an integral part of the team, no matter where in the world you are. We've streamlined communication between our global teams for efficient collaboration, ensuring you're a key participant in weekly company-wide meetings and virtual social activities (Pictionary, anyone?!).
• Long-Term Benefits: Loyalty and commitment are greatly valued at Mous. We reward this with one month of paid leave after 5 years of service, as a token of our appreciation for your dedication.

About Our Values

• Get Results

By comprehending our business plan, each person can ensure that they are taking accountability for their contribution towards it. We value strategic prioritisation, ensuring that everyone is enabled to deliver their best work. We also champion traits such as innovation, grit and resilience – we think differently and aren’t afraid to fail.

• Work Together

We value collaboration highly, recognising that there’s a lot to be learned from each other, and are always prepared to listen. We encourage regular peer feedback, readily praising great work as well as challenging one another candidly. We like to celebrate what makes us both unique and united, committing to regular IDEA initiatives and finding opportunities to support our local communities.

• Enjoy The Ride

We invite everyone at Mous to grab new opportunities and find ways to make each role their own. Things can change fast in an unpredictable industry like ours, so we always want to stay agile. And of course we don’t just work hard – we also like to let our hair down and enjoy the more social aspects of being part of our brilliant team! About Our Commitment Mous is an equal opportunity employer, and as a brand, we value authenticity and integrity. We strive to be different and know that if we are to create the most innovative products and deliver the best customer experience, we need to build a diverse team of individuals who can bring a variety of skills, experiences, and perspectives to the table. No matter your age, gender, sexual orientation, ethnicity, religion, or physical ability, at Mous, your individuality is celebrated. As a D2C business and heavy user of plastics, we understand (and take very seriously) our responsibility to the planet. To stay true to our word, we've placed "Planet" firmly in our key business objectives and have formed a dedicated team, alongside our cofounders, to build an ESG plan we're proud of. Ultimately, we want to create a better world through our actions and we're doing so across our products, how we transport from A to B, and socially. #J-18808-Ljbffr