Demand Generation Marketer
Job details
Octopus Deploy sets the standard for Continuous Delivery, empowering software teams to deliver value in an agile way. Over 4,000 organizations globally – including Ubisoft, ASOS, Xero, monday.com, Stack Overflow, NASA, and Disney – rely on our Continuous Delivery, GitOps, and release orchestration solutions. Founded in Australia in 2012, our team of over 270 Octonauts now spans the globe. We combine high growth and big ambitions with a sustainable, balanced working environment. Our revenue has grown consistently between 30–50% every year for the past 8 years, and we’ve been profitable for 10 out of the past 11 years. We’ve been remote-first since 2015 and work with an uncommon level of transparency. You can read our public handbook to learn how we work. We have a transparent approach to compensation that ensures people doing the same work with the same skill get paid the same, with well-defined career pathways. We foster a supportive, collaborative, and high-trust environment. The Demand Generation Marketer will be part of the Digital and Design team. This team is responsible for the Octopus and Codefresh web properties, brand and design assets, and digital campaigns. We work closely with several agencies to support our SEO and paid advertising programs.
What you'll do:
- Creating demand-generation campaign plans to support and reach the pipeline-generation goals of the Marketing and Revenue team.
- Building target audience criteria and account lists to target with our campaigns.
- Work closely with our advertising agency to execute campaign plans (primarily focusing on LinkedIn and Google Ads).
- Creating and presenting reports demonstrating the connection between demand generation and pipeline generation.
- Speaking with prospects, customers, and others in our target audience to help shape our campaign messaging and understand what resonates with them.
- Building and optimizing campaign landing pages.
- Work with our Developer Relations team to create thought leadership content and other assets that can be used in our Demand Gen campaigns.
- Explore further media options (podcasts, videos, etc.) that can help influence our target audience.
- Experiment with AI tools to support your work.
Your background:
- Experience marketing to audiences in the DevOps industry.
- 2-3 years experience in demand generation or a similar marketing role.
- Experience with LinkedIn ads, Google Ads, and other advertising platforms.
- Experience with analytics tools like Plausible, Google Analytics, and Looker Studio.
- Numbers-driven and focused on impacting business metrics versus vanity metrics.
- Experience working in a remote-first environment.
- Experience working with Storyblok, WordPress, or similar website CMS.
- Good project management skills and are an effective written and verbal communicator.
- A good track record of working closely with Revenue / Sales teams.
Benefits
Benefits include a minimum of 25 days annual leave, up to 10 days of paid sick and carers leave, 12 weeks of fully paid parental leave with flexible return options, generous health care (100% individuals, 75% dependents), dental and vision, 401K matching, and stock options.Interview Process
Below is the interview process you can expect for this role. We know interviewing can seem daunting, but rest assured we designed our interview process to move quickly while still getting you all the information you need.- Talent acquisition screen: Meet with your Talent Acquisition team and get a feel for what it would be like to be an Octonaut!
- Hiring manager chat: Designated time to chat with the hiring manager. This is a great opportunity to get to know each other.
- Final round chat: In this final round call, you meet cross-functional team members.
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