Product Marketing Specialist

Seeking a Product Marketing Specialist to join us at Under 25 to drive adoption, retention, and engagement of both creators and brands on our app and web tool. This will be a crucial role in shaping the product marketing strategy and campaign execution. About the Company Under 25 Universe is the amalgamation of every aspect that affects the opinion of a youngster towards responsible progress. Over the last 9 years, we have been tirelessly working towards one vision, what does it take to build a community of youngsters and unlock their human potential by taking them seriously. We've built a community of values, customs and culture that enables a young person to be the best version of themselves. Responsibilities:

• Collaborate with product management and marketing teams to develop product marketing strategies that align with business goals and target audience needs.
• Identify key value propositions and differentiation points for the Under 25 app and develop messaging and positioning strategies to effectively communicate these to creators and brands.
• Develop and execute marketing campaigns to drive adoption of the Under 25 app and web tool among creators and brands.
• Create onboarding materials and resources to help new users navigate the platform and maximize their experience.
• Implement targeted outreach initiatives to attract new users and facilitate their onboarding process.
• Implement strategies to increase retention and engagement of the users.
• Develop personalized communication and engagement tactics to nurture relationships with users and encourage ongoing usage.
• Monitor user feedback and behavior to identify opportunities for improvement and optimize the user experience.
• Create compelling marketing collateral, including product guides, tutorials, case studies, and success stories, to showcase the value of the app.
• Collaborate with design and content teams to produce visually appealing and informative materials that resonate with the target audience.

• Bachelor's degree in Marketing, Business, or a related field.
• 6+ years of experience in product marketing, with a focus on driving adoption and engagement for consumer apps or digital platforms.
• Proven track record of developing and executing successful marketing campaigns for consumer apps, demonstrating an understanding of user acquisition, retention, and engagement strategies.
• Experience in crafting compelling messaging and value propositions tailored to target consumer audiences.
• Strong analytical skills and proficiency in data analysis tools to track and measure campaign performance, user behavior, and KPIs.
• Excellent communication skills, both written and verbal, with the ability to effectively convey complex ideas and concepts.
• Creative thinking and problem-solving abilities, with a passion for driving innovation and growth in the consumer app space.
• Familiarity with technology or digital media industry trends and best practices.