Performance Marketing Director

Performance Marketing Director: Shape the Future of Medical Research

• 100% remote, forever
• Unlimited paid leave
• Total compensation 20% above market

Hello—we're Trialfacts. We're a remote, entrepreneurial company playing a crucial role in advancing medical research. We're looking for a Performance Marketing Director with experience in cross-platform B2C lead generation or health marketing and advertising. If you're passionate about making a difference, thrive in a remote work environment, and are driven to innovate, this role is for you. Your Role:

• Lead and Expand: Spearhead participant recruitment, ensuring a steady flow of study participants for our clients' health research. Scale multi-channel marketing across social, video, search, display, native, and programmatic platforms. Expand database marketing (email, SMS, automation) to boost referrals and repeat participation.
• Manage and Mentor: Restructure and elevate the team to build a high-performance culture. Ensure the right talent, roles, and leadership structure are in place to meet department KPIs and company objectives.
• Strategize and Innovate: Enhance patient recruitment with a data-driven approach. Diversify advertising channels, reduce reliance on Meta, and maximize campaign effectiveness.

What We Offer:

• Autonomy and Flexibility: Set your own hours, enjoy unlimited PTO, and work from anywhere with a good internet connection.
• Impact: Work with research teams from organizations like AstraZeneca, Harvard, and Stanford.
• Innovation: Shape the future of participant recruitment, optimize marketing operations, and develop industry-leading multi-channel strategies.
• Leadership Role: Join our high-performing leadership team and contribute to key company decisions.
• Growth and Learning: Access professional development, courses, and training programs.
• Rewarding Career: Contribute to health research while developing leadership and strategic skills with growth opportunities in a fast-evolving company.

This Position Is Ideal For You If You:

• Exemplify Leadership: Have experience building and leading marketing teams, coaching talent, and driving performance.
• Are a Performance Marketing Expert: Have a strong track record in multi-channel performance marketing, advertising, or lead generation. Experience in participant recruitment and medical advertising is a plus, but not required.
• Have Lead Generation Experience : Possess a strong background in designing and executing lead generation strategies that drive high-quality conversions.
• Have Advertising Agency Experience : Bring experience working in an agency setting, managing multiple campaigns, and optimizing performance across various clients and industries.
• Execution with Urgency: Take a bias for action, drive campaigns to completion, and use performance data to optimize results. Collaborate with Client Success to improve bottom-of-funnel conversions.
• Are Data-Driven: Use data to inform strategic decisions. Analytics experience is a bonus.
• Embrace Flexibility and Innovation: Adapt to a fast-moving, entrepreneurial environment and solve problems creatively in a regulated industry.

Interested in Joining Us? If you're a performance marketing expert who thrives on driving results, leading high-performing teams, and leveraging marketing technology, we'd love to hear from you.  As part of our selection process, final candidates will complete a trial project reflecting the role's responsibilities. Candidates will be compensated for their time and effort.