Creative Strategist + Video Editor

Job Title : Creative Strategist + Video Editor Compensation : Higher Than Industry Standards Location : Remote Position Duration : Full-Time Work Schedule: Flexible hours, results-driven Industry : D2C Dog Supplement Brand Note : Must be a dog parent (Compulsory) About K9 Vitality: K9 Vitality is India’s leading D2C dog supplement brand , dedicated to improving the lives of dogs and their pet parents. We are passionate about pushing boundaries in digital marketing and creative strategy, and we’re looking for someone who shares that passion and hunger to create the best-performing creatives for Meta Ads and organic social media . If you’re a pet parent and have a deep understanding of performance-driven creatives, data-backed video strategies, and execution, this role is for you! Job Description: We are looking for a Creative Strategist + Video Editor who is more than just an editor —someone who understands performance marketing, takes full ownership of creative strategy, and drives results through data-backed storytelling . This role is for someone who owns a pet , thrives on ideation and execution, and is hungry to be the best in the game . You will strategize, lead, and execute creatives for both paid ads (Meta Ads) and organic content (Instagram, Facebook, etc.) , ensuring that every creative is built for performance and engagement. Key Responsibilities: Creative Strategy & Performance Execution:

• Lead and strategize creative direction for Meta Ads and organic social content, ensuring high engagement and conversions.
• Analyze creative performance metrics (hook rate, hold rate, CTR, watch time, etc.) and use data to optimize future creatives.
• Continuously ideate and develop creative concepts for high-performing ad creatives and social content.
• Stay ahead of industry trends, competitor strategies, and emerging creative formats to ensure our brand remains innovative.

Video Editing & Execution:

• Edit and create high-performing videos tailored for Meta Ads, Instagram, and other platforms .
• Utilize raw footage from our extensive content library to develop engaging and strategic video content .
• Leverage AI-driven content tools to enhance the creative process and output.

Creative Operations & Process Optimization:

• Develop SOPs (Standard Operating Procedures) for creative workflow, ensuring efficiency in ideation, execution, and optimization.
• Take ownership of the entire creative process, from brainstorming to execution, ensuring a streamlined and high-impact workflow.
• Work closely with the team to define and refine brand creative guidelines that align with the brand’s identity and performance goals.

Leadership & Growth:

• Act as the go-to creative expert for the brand, guiding and leading the creative vision.
• Take initiative in building and optimizing creative processes for better efficiency and effectiveness.
• Be a problem solver who actively suggests and implements new creative solutions.
• Work independently and take charge of creative performance , ensuring continuous improvement and experimentation.

What We’re Looking For:

• Must be a pet parent (non-negotiable) – you need to deeply understand and relate to our brand’s mission.
• Proven experience in creative strategy for D2C brands , with a strong focus on Meta Ads & social media content .
• Mastery of creative performance metrics and how to use them to create high-converting ad creatives.
• Excellent video editing skills and the ability to turn raw footage into compelling content.
• Experience in developing SOPs and improving creative efficiency in an organization.
• Strong independent work ethic – someone who takes charge and thrives in an ownership-driven environment .
• Proficiency with AI content generation tools and the ability to leverage the latest tech for creative enhancement.
• A visionary mindset with the hunger to be the best and work with the best.

What We Offer: ✅ Flexible work schedule – We don’t track hours; we track impact. ✅ Ownership & autonomy – This isn’t just a role; it’s an opportunity to lead and shape the creative strategy of a fast-growing brand. ✅ Surround yourself with the best – Be a part of a team that’s obsessed with growth, learning, and innovation. ✅ 40% discount on internal products – Because we know you love your dog as much as we do. ✅ Opportunities for professional development and career growth – Grow with the team and make a lasting impact.