Paid Marketing Specialist

IBCGroup.io is a leading blockchain and crypto advisory firm, dedicated to providing innovative solutions and insights in the rapidly evolving crypto space. We are seeking a talented Marketing Specialist to join our dynamic team. We seek a Marketing Specialist with a proven track record of driving customer acquisition, app downloads, and user conversions within the Web3, blockchain, and AI industries. The ideal candidate has deep expertise in leveraging Web3 advertising tools and platforms to maximize reach, optimize campaigns, and convert followers into loyal users and token holders. Job Title : Paid Marketing Specialist - Web3, Blockchain, and AI Location : Remote Type : Full-Time

Key Responsibilities

• Performance Marketing Campaigns : Design, execute, and manage paid media campaigns across Web3, blockchain, and AI advertising platforms to drive measurable growth in app downloads, token purchases, and customer acquisition.
• Web3 Advertising Tools : Utilize platforms such as Kuikads, Brave Ads, Bitmedia, and DappRadar to reach relevant Web3 audiences effectively.
• Conversion Optimization : Develop strategies to nurture and convert followers into active users, token holders, and long-term community members.
• Audience Targeting : Identify, segment, and target Web3, blockchain, and AI-specific audiences to maximize ROI.
• Analytics & Reporting : Monitor key performance indicators (KPIs) such as cost-per-acquisition (CPA), return on ad spend (ROAS), and engagement metrics, and deliver actionable insights to improve campaign performance.
• Collaboration : Work closely with content, social media, and design teams to create high-performing ad creatives, landing pages, and promotional materials.
• A/B Testing : Continuously test ad copy, visuals, and targeting strategies to optimize campaigns and improve performance.
• Token and User Growth Campaigns : Strategize and implement targeted campaigns to grow token holder bases and onboard users to Web3 platforms or dApps.
• Stay Updated : Keep abreast of the latest trends, tools, and opportunities in Web3, blockchain, and AI advertising.

Requirements

• Proven Experience : 3+ years in paid marketing, with at least 1-2 years focused on Web3, blockchain, or AI industries.
• Web3 Advertising Expertise : Knowledge of tools like Kuikads, Brave Ads, Coinzilla, CoinMarketCap Ads, DappRadar, and other Web3 ad networks.
• Results-Driven : Demonstrated success in driving conversions, customer acquisition, and ROI-positive campaigns.
• Data-Driven : Strong analytical skills and proficiency in tracking campaign performance and making data-informed decisions.
• Campaign Execution : Hands-on experience managing budgets, optimizing campaigns, and achieving growth goals.
• Creative Thinking : Ability to craft compelling ad copy and collaborate on engaging visuals.
• Understanding of Blockchain & AI : Solid knowledge of blockchain ecosystems, tokenomics, and AI platforms.
• Adaptability : Comfortable working in a fast-paced, dynamic environment with emerging technologies.

Preferred Qualifications

• Experience with Google Ads, Meta Ads, and programmatic ad networks.
• Familiarity with affiliate marketing and partnerships in Web3.
• Knowledge of dApps, token ecosystems, and blockchain user behavior.
• Strong understanding of Web3 tools, including analytics platforms like Dune Analytics or Nansen.

Why Join Us?

• Be part of a forward-thinking team building the future of Web3 and AI.
• Work on exciting campaigns that influence the adoption of cutting-edge technologies.
• Enjoy a flexible, remote working environment with growth opportunities.