Marketing Director

Full time at Gulf Excellent Group in Saudi Arabia

Posted on February 13, 2025

Job details

Marketing Director - IBC Tank Manufacturing Location: Saudi Arabia, Eastern Province Industry: Industrial Packaging / IBC Tank Manufacturing Job Summary The Marketing Director will be responsible for developing and executing the overall marketing strategy to establish the company as a leader in IBC (Intermediate Bulk Container) tank manufacturing . This role involves market analysis, brand positioning, customer acquisition, and strategic partnerships to drive sales growth and enhance market share in the Gulf and global markets . Key Responsibilities

Marketing Strategy & Execution
- Develop and implement a comprehensive marketing strategy to drive sales and market penetration for IBC tanks .
- Identify new markets, customer segments, and sales opportunities across industrial sectors like chemicals, food & beverage, and oil & gas.
- Align marketing plans with the company’s production capacity, pricing strategies, and sales goals .
Brand Development & Positioning
- Build the brand identity to establish credibility and trust among industrial buyers.
- Manage advertising, PR, digital presence, and corporate branding to enhance brand visibility.
- Develop marketing collateral (brochures, presentations, videos, technical datasheets) for customer engagement.
Sales & Business Development Support
- Work closely with the sales team to generate leads and convert prospects into customers .
- Develop customer acquisition strategies through trade shows, exhibitions, and digital marketing.
- Create targeted marketing campaigns based on customer needs and industry trends.
Market Research & Competitive Analysis
- Conduct market research to understand trends, pricing models, and customer requirements.
- Analyze competitors and position the company’s IBC tanks as a superior offering in terms of quality, durability, and cost-effectiveness .
- Monitor global demand and supply chain trends affecting the IBC tank industry.
Digital & Traditional Marketing
- Oversee website development, SEO, and online lead generation strategies.
- Implement email campaigns, social media marketing, and online advertising to attract industrial clients.
- Develop and manage content marketing strategies such as blogs, whitepapers, and industry insights.
Customer Relationship Management (CRM) & Retention
- Build and maintain long-term relationships with key industrial buyers and distributors.
- Develop customer loyalty programs and after-sales engagement strategies.
- Ensure customer feedback is incorporated into product development and service improvements.
Strategic Partnerships & Industry Networking
- Establish partnerships with distributors, logistics companies, and raw material suppliers to enhance product reach.
- Represent the company at industrial exhibitions, B2B meetings, and trade conferences to enhance brand visibility.
Budgeting & Performance Metrics
- Manage the marketing budget to ensure cost-effective campaigns.
- Define KPIs (Key Performance Indicators) for lead generation, conversion rates, and ROI on marketing investments.
- Report performance insights to executive leadership for strategic decision-making.

Qualifications & Skills

Education & Experience
- Bachelor's or Master's degree in Marketing, Business Administration, Industrial Engineering, or a related field .
- 7+ years of experience in industrial marketing, packaging, or manufacturing sectors .
- Proven track record in B2B marketing and business development .
Technical & Marketing Skills
- Strong knowledge of IBC tanks, HDPE materials, and industrial bulk packaging solutions .
- Expertise in digital marketing, CRM tools, and lead generation strategies .
- Ability to create and manage technical marketing content for industrial buyers.
- Experience in exhibitions, trade shows, and industrial networking .
Soft Skills
- Leadership & team management – Ability to lead and mentor marketing teams.
- Negotiation & communication – Strong ability to engage with industrial buyers and distributors.
- Analytical thinking – Ability to interpret market trends and sales data for strategic decision-making.

Key Performance Indicators (KPIs)

Increase in IBC tank sales volume & revenue growth.
Expansion into new markets & customer acquisition.
Brand awareness and industry recognition.
ROI on marketing campaigns & lead conversion rates.
Customer satisfaction & retention rates.

Seniority level

Director

Employment type

Full-time

Job function

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Hiring company

Gulf Excellent Group

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Marketing Director

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