Performance Marketing Specialist (Meta) - Job Based in Dubai

Full time at Puffy in UAE

Posted on February 12, 2025

Job details

Join Rapid Global Growth (RGG), a dynamic international e-commerce group, at our Dubai headquarters. As the technology and operations powerhouse behind Puffy - a Top 5 US mattress brand and one of North America's fastest-growing D2C companies - RGG drives innovation in global e-commerce. Since Puffy's launch in 2016, we've supported its remarkable 100% YoY growth, earning recognition from Forbes, Entrepreneur.com, and TechCompanyNews. Rapid Global Growth (RGG), the innovative force powering successful e-commerce brands like Puffy, is seeking an exceptional Performance Marketing Specialist to join our Marketing team in Dubai. You'll lead our Meta presence and drive performance through innovative campaigns that connect our brand with mattress-seeking customers in the USA. You'll conceptualize and execute data-driven social media strategies, craft compelling creative content, and optimize campaign performance to maximize ROI. Why joining us could be the next best step in your career?

Get hired within 2 weeks: Typically, we extend a job offer within two weeks from a candidate's initial application to Puffy.
Unmatched compensation: Max monthly salary of upto AED 35,000+ up to 10% monthly bonus.
100% Tax-Free income: Relocate to Dubai, and you keep ALL your earnings.
Seamless relocation: We offer full relocation support, including flights, visa sponsorship, and two weeks of hotel accommodation on arrival.
Embrace Diversity & Inclusion: We are committed to building and maintaining an inclusive and diverse company with 16+ nationalities currently in our Dubai team.
Rapid business expansion: Our headcount has grown over 60% in last 3 years, demonstrating our strong growth trajectory.
Forbes Member CEO: Gain valuable experience working with a CEO who is a member of the Forbes Council.
Prime Location in Dubai: You will work full-time at our state-of-the-art, centrally located office space in the center of Dubai Internet City.
Health & Lifestyle: We prioritize a healthy lifestyle. On top of world-class health insurance (dental & vision included), our canteen is stocked with organic snacks, juices, fruits, tea & coffee.

Responsibilities:

Developing and executing end-to-end Meta campaigns from awareness to conversion, and drive measurable business results, from initial concept to final performance analysis.
Creating innovative content strategies that resonate with our target audience, leveraging Meta's full suite of features and formats to maximize engagement and conversions.
Managing and optimizing campaign budgets across Meta platforms, ensuring optimal ROAS while maintaining brand consistency and message integrity.
Analyzing campaign metrics, user behavior, and engagement patterns to refine targeting strategies and improve campaign performance continuously.
Collaborating with the creative team to develop scroll-stopping visual content that stands out in crowded social feeds while maintaining our luxury brand aesthetic.
Conducting A/B tests on ad copy, creative assets, and audience segments to identify winning combinations and scale successful campaigns.
Implementing advanced retargeting strategies to re-engage potential customers.
Staying ahead of Meta platform updates, social media trends, and best practices in the D2C e-commerce space to maintain competitive advantage.
Working cross-functionally with other teams to ensure campaign alignment with overall business objectives and promotional calendar.

Required Skills:

Total 5 years of experience with a minimum of 2 years of experience managing Meta campaigns for D2C brands, with demonstrated success in driving conversions and engagement.
Proven track record of conceptualizing and executing successful social campaigns from start to finish.
Strong understanding of Meta's advertising platform, including advanced targeting options, bidding strategies, and optimization techniques across different objectives (awareness, consideration, conversion).
Demonstrated ability to analyze campaign data and translate insights into actionable strategies for improvement.
Strong creative intuition with the ability to craft compelling ad copy and provide art direction for visual content.
Strong understanding of social media best practices and current trends in the D2C space.

Beneficial Skills:

Experience in the mattress, furniture, or home goods industry.
Knowledge of other social media platforms, paid social advertising channels, social commerce, and Meta Shopping features.
Experience with video content creation, dynamic creative optimization (DCO), and automated ad creation tools for social media.

What's next? Click "Apply" to start your application today! We've optimized our recruitment process into 3 simple steps. We want to ensure that all applicants have a fair and equal chance, so we use our Phase 1 online assessment. This minimizes unconscious bias in our hiring process. Successful candidates will be invited to Phase 2 within one business day of the successful completion of Phase 1. #J-18808-Ljbffr

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Performance Marketing Specialist (Meta) - Job Based in Dubai

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Home UAE Performance Marketing Specialist (Meta) - Job Based in Dubai

Home UAE Performance Marketing Specialist (Meta) - Job Based in Dubai

Performance Marketing Specialist (Meta) - Job Based in Dubai

Job details

Apply safely

Hiring company

Puffy

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