Senior Copywriter - Digital

About Dentsu Creative: Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in June 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions. Job Description We are looking for a Senior Copywriter to join our creative team. In this role, you will be responsible for fleshing out the creative direction provided by the strategy team, transforming key insights and the brief into compelling copy. The ideal candidate is independent, enterprising, and eager to take initiative without the need for constant guidance from senior creatives. Learn more at: Role summary: Designation: Senior Copywriter (Digital) Total experience in Copywriter needed : 2-4 years Location: Mumbai Responsibilities

• Understand of bigger picture online objectives and ensure all activity supports wider online objectives e.g. best practice back link building, keyword utilization etc.
• Responsibility for hands on interaction within social media sites such as Facebook, twitter etc. also with off-site social properties – other people blogs, other company Facebook fan pages, forums etc.
• Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement.
• Use etiquette and ability to ‘sell without selling’ online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate
• Use of a toolkit to measure and monitor social activity- determine what works, tweak and improve content, communications etc.
• Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered.
• Respond and react to changes within social networks – changes in functionality, methods of engagement etc.
• Should be aware of the upcoming digital trends which can be utilized in creating copies.
• Monitor and present relevant data, trends, successes, exceptions etc.
• Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone
• Deliver real time content within relevant social spaces which dynamically engages the audience
• Creative input on content, ideas on social media viral marketing
• Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives.
• Be enthusiastic but be responsible.
• Open to explore various brands across sectors as well and contribute to spreading awareness across digital spectrum with your creative talents and content.