Social Media Marketing Specialist

About VAP Group Who are we? VAP Group: Shaping Tomorrow, Today. We are at the forefront of the Web3 and AI revolution offering consulting services to our global clients in these spaces. We have been transforming traditional digital landscapes with blockchain technology & artificial intelligence; enabling our clients with our one-stop services & solutions globally. Our deep industry knowledge, combined with a rock-solid global team, allows us to deliver services that not only meet today’s demands but also anticipate the opportunities of tomorrow. At VAP Group, the future isn’t something we wait for—it’s something we create. About the role: The role involves developing and executing a comprehensive social media strategy, creating engaging content, managing daily social media activities, and fostering community engagement. It also includes tracking performance, reporting insights, and promoting the event through innovative campaigns and real-time updates. What you will deliver: Develop and Implement Social Media Strategy:

• Create and execute a comprehensive social media strategy aligned with the goals and objectives.
• Identify target audiences and tailor content to engage and grow our follower base.

• Produce high-quality, engaging, and relevant content for social media platforms, including text, images, videos, and infographics.
• Curate content from industry leaders, partners, and influencers to enhance our social media presence.

• Manage and monitor daily activities on social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
• Schedule and publish posts, ensuring consistent and timely updates.

• Engage with followers, respond to comments and messages, and foster a positive online community.
• Identify and build relationships with key influencers and industry stakeholders.

• Track and analyze social media performance using analytics tools.
• Prepare regular reports on key metrics and provide insights and recommendations for improvement.

• Create buzz and excitement for the Global AI Show through innovative social media campaigns.
• Live-tweet and provide real-time updates during the event, capturing key moments and highlights.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4-8 experience as a Social Media Executive or similar role, preferably in the tech or AI industry.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to produce engaging content.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Publer).
• Strong analytical skills and ability to interpret data to make informed decisions.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience in event promotion and live social media coverage.
• Knowledge of AI and technology trends.
• Graphic design skills and proficiency in tools like Canva.