Senior Manager -Performance Marketing (Amazon Ads)
Job details
Talasha has been mandated to hire an Senior Manager-Performance Marketing (Amazon Advertising) for a Mumbai based, series B Funded, direct to consumer brand that develops innovative educational products and games that build core skills in children. Backed by Sequoia Capital, Sofina Ventures, etc, they are a profitable company and have grown exponentially by selling their products in 20+ countries Responsibilities -
- Build & own a robust performance marketing strategy for amazon PPC campaigns across geographies
- Deliver the ROI/ROAS targets & own the performance marketing P&L
- Lead the team in executing & optimising the amazon PPC campaigns
- Report & optimise the amazon advertising metrics on a periodic basis
- Study competitor strategy & align with evolving marketing benchmarks
- Partner with the leading marketplaces to create competitive Joint Business Plans, DSPs, etc
- Optimise the pricing strategies, deals & sales promotions
- At Least 3 years expertise in amazon advertising (AMS) strategy role
- Experience in P&L Management
- Prior experience in leading teams
- Data driven & strong analytical skill
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