Media Lead Ecommerce Specialist
Full time
at Schbang
in
India
Posted on February 11, 2025
Job details
Major Roles & Responsibilities:
- Responsible for the creation of the ad account
- Understanding business objectives of the clients and giving the team a direction on how to progress with the brief and achieve the business objectives
- Understanding new avenues of business where Schbang can contribute and pitch them proactively to the client along with the Head of Media
- Identify the best possible platforms and review the plan basis the marketing objectives as created by the team
- Sharing of the plan with the clients
- Understanding the benchmark rates from the buying team before sharing the plan to the clients
- If any requirement of third parties - coordinate with the internal third party team to get the best possible rates
- Work on iteration on the media plans basis feedback from the clients as and when required
- Once the media plan is locked, share the estimate with the accounts team, for the estimates to be raised
- Ensuring the estimate is raised by the team to the client and ensuring that work does not begin on the account without the receipt of the PO
- Ensuring campaigns begin on time and guiding the team on the best way forward
- Monitoring the campaigns along with the buying team and ensuring the rates are in par with the media plans
- Using Analytics tool such as Google Analytics, SimilarWeb, SEMRush for industry benchmarking
- Involved in hiring of team members and making hiring decisions
- Training and mentoring new joinees in order to ensure they are synced with the ways of working
- Responsible to ensure Media Estimate Tracker / Revenue Trackers are up to date
- Strive towards meeting targets allocated
- Tracking of targets achieved v/s set
- Ensuring the monthly media related reports are prepared in accordance.
- Strong Communication & Time management skills
- Strong attention to detail, problem solving attitude and having an analytical mind
- Knowledge of Google Analytics, SimilarWeb, SEMRush
- Knowledge of Amazon Ads, Flipkart Ads
- Strong leadership skills
- Team management ability
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