Marketing Assistant

Full time at Electra Solutions in UAE

Posted on February 11, 2025

Job details

As a Tech-savvy Marketing Assistant at Electra, reporting to the Head of Marketing, you play a crucial role in implementing the marketing communications plan aligned with our business objectives. This hybrid role combines traditional marketing support with a focus on AI-driven strategies to enhance efficiency and effectiveness. Content Creation Support:

Assist with content creation for marketing materials, ensuring alignment with brand voice and objectives.
Support the production of various marketing collaterals (e.g., newsletters, blogs, advertising).
Utilize AI tools to optimize content based on engagement metrics and audience insights.

Marketing Campaign Support:

Collaborate with the team to implement marketing campaigns across digital and traditional channels.
Assist in the execution, monitoring, and analysis of campaigns, tracking key performance indicators (KPIs) with the help of AI-driven tools.
Suggest campaign optimizations and content improvements based on data-driven insights.

AI-Driven Market Analysis and Lead Generation:

Leverage AI tools to analyze market trends, customer behavior, and campaign performance.
Collaborate with the sales team to identify and nurture leads using AI-powered insights, contributing to data-driven marketing strategies for growth in KSA, Europe, and beyond.

Social Media Management:

Assist in managing social media platforms, posting engaging content, and tracking performance metrics.
Collaborate on creating innovative posts and using AI analytics to refine social media strategies.

Photography & Videography Management:

Coordinate and assist with photoshoots and videography for internal events, campaigns, and marketing materials, ensuring alignment with AI-optimized visual content strategies.

On-Site Branding:

Provide on-site support for branding efforts during events, exhibitions, and corporate gatherings.

Support for Tenders & Presentations:

Aid in preparing marketing materials and presentations for tender submissions and business pitches, using AI insights for targeted messaging.

Internal & CSR Communications, Internal Events:

Assist with internal communications and the organization of internal events.
Contribute to CSR communications and sustainability initiatives, integrating AI analysis to optimize messaging.

Employer Brand Management:

Help maintain and promote the employer brand through various communications channels (e.g., intranet, internal newsletters).
Use AI tools to enhance employer branding strategies.

Intranet Content Management:

Support updates and management of the company’s intranet with a focus on employer branding, internal communication needs, and marketing activities.

Sustainability and QHSE Communications:

Contribute to sustainability communications in line with QHSE (Quality, Health, Safety, Environment) policies and initiatives.

Database Management and Reporting:

Assist in creating, updating, and managing marketing databases, ensuring data accuracy and segmentation for targeted campaigns.
Utilize AI-powered tools for compiling and analyzing data for marketing reports (e.g., campaign performance, customer insights, market trends).

Competitive Reports:

Assist in compiling competitive market analysis reports and gathering relevant data using AI-driven insights.

Support for Rental Business & E-Commerce Communications:

Provide communications support for the rental business and e-commerce marketing efforts (maintain Furniture Rental E-commerce and Catalogue updated).
Use AI tools to monitor and optimize e-commerce performance.

Marketing Department Administration:

Assist with administrative tasks related to the Marketing Department (e.g., orders, invoices, payments).

KNOWLEDGE & EXPERIENCE:

Prior experience in marketing or internship.
Degree in marketing, communications, business, or administration.
Certification in AI is a plus.
English language proficiency; Arabic is a plus but not mandatory.
Systems: AI tools knowledge (mandatory), MS Office, design software (InDesign, Illustrator, Photoshop, Canva), marketing software (CRM), Google Analytics, WordPress CMS. HubSpot is a plus.

TECHNICAL & FUNCTIONAL SKILLS:

Basic understanding of marketing and communications principles, including campaign execution and analytics.
Familiarity with AI tools and digital marketing tools (mandatory), email marketing platforms, and database management.
Competence in design tools like Canva, Photoshop, or similar is a plus.
Project management and organizational skills.

OTHER SKILLS & COMPETENCIES:

Self-motivated and proactive team player.
Strong attention to detail and multitasking ability.
Good copywriting and communication skills in English.
Creative mindset with an eye for design and campaign innovation.
Ability to support sustainability communications and internal events.
Familiarity with database management and reporting is an advantage.

General Obligations towards Health, Safety, and Environment:

You will correctly use machinery, appliances, tools, transport, and all equipment issued by the company.
You will correctly use personal protective equipment supplied by the company.
You will not remove any safety devices for any machinery or installations.
You will perform all tasks set forth by safety and environmental regulations and thus cooperate with Electra to ensure a working environment and condition that do not pose any risks in terms of health, safety, and environment to others.

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Marketing Assistant

Job details

Apply safely

Hiring company

Electra Solutions

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