Head of digital experience

We are looking for a Head of Digital Experience to lead the delivery of seamless digital interactions to enhance customer engagement and drive growth. About DBG Health & Vida Corp: DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,000 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers. DBG Health’s consumer division Vida Corp comprises a number of leading brands in cosmetics, skin care, multivitamins/supplements, personal care and more. With over-the-counter market leaders including MCo Beauty, Natalis, Chemists’ Own, Nude by Nature and Apohealth, Vida Corp continues to gain consumer preference by providing quality, affordable products on both the domestic and international stage. About the role: As a consumer trading superpower, the Head of Digital Experience (Pure Play) is responsible for creating the Digital Consumer Strategy for the pure play DTC beauty brands across the Glocal market, focusing on ANZ, to ensure a quality experience across all digital touchpoints, that results in exceptional brand & commercial outcomes. Reporting to the GM Global DTC this leadership role runs the pure play digital team, owns the profitability of the pure play digital portfolio, to optimise the entire digital operation towards significant growth. Role & Responsibilities: Build glocal Digital Consumer Experience Strategy & Promotional calendar for portfolio of brands, prioritising ANZ markets in line with overall brand, consumer & broader business goals. Champion respective brand essence. Review new technologies with Head of Technology & Innovation, and keep the company at the forefront of developments in ecommerce, digital marketing & consumer experience. Drive efficiency & planning processes that will aid digital delivery, content creation & its organisation. Measure & manage online content. Track & report on Shopify, SEO & analytics data for informed insights & recommendations. Work with Demand Planning to ensure optimised stock holding and ranging to meet sales targets and grow online percentage of total business sales. Skills & Experience: At least 10 years’ experience in a similar role, in an e Commerce B2 C/D2 C environment, managing digital platforms. Data-driven, analytical and results oriented, with an appetite for constant testing and optimisation. Experience creating innovative digital/ecommerce strategies & solutions. Proficient in Microsoft Suite and analytical tools. Measurable experience with both creative and analytical digital marketing (EDM, Campaign). Performance marketing capabilities across SEO/SEM and social. A confident communicator and able to influence with integrity the best practice and delivering to KPIs and ROI. At DBG Health, we offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally. Competitive salary package and STIP program. Exclusive discounts on our consumer health, wellness and beauty products - including MCo Beauty, E. L. F Cosmetics, Nude by Nature, Chemists Own and many more. Free membership to 28 by Sam Wood - an online program designed to help Aussies get fit at home and live happier, healthier lives. 12 weeks paid parental leave. We are a values-driven business fostering a supportive and friendly team culture. Enjoy the ability to work autonomously, empowering you to drive your own success. Convenient head office location close to public transport, cafes and restaurants. Opportunity to grow your career across all divisions within DBG Health - Arrotex Pharmaceuticals, Vida Corp Consumer Goods, Independent Pharmacies of Australia Group and Axe Health Services. DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal-opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in. #J-18808-Ljbffr