Senior Performance Marketing Specialist

Dezerv is a house of investing solutions for high net worth and affluent Indians. Dezerv is co-founded by Sandeep Jethwani, Vaibhav Porwal, and Sahil Contractor. They have led and founded successful wealth management businesses and managed over USD 7 billion in assets. The Dezerv team brings together decades of investing expertise from leading global financial institutions like JP Morgan, UBS, BNP Paribas, etc. Our team of experts monitor the performance of portfolios and rebalance them if required to ensure long-term success. We are backed by marque firms like Premji Invest, Accel, Elevation, Matrix, etc. Since inception, our clients have trusted us with over 10000+ crs of their assets. Job Overview: We are seeking an experienced Senior Performance Marketing Specialist to join the marketing team at Dezerv. The ideal candidate will have 3+ years of hands-on experience in managing paid media campaigns across multiple platforms (including Google Ads and Meta Ads). You will be responsible for creating, managing, and optimizing high-performance campaigns that drive traffic, conversions, and revenue for the company. Key Responsibilities: Campaign Strategy & Execution:

• Develop, implement, and optimize paid media strategies to achieve business objectives (e.g., lead generation, brand awareness, revenue growth)
• Manage end-to-end campaign setup, including audience targeting, ad creatives, budgeting, and bid strategies

• Continuously monitor and optimize campaigns to improve key performance indicators (KPIs) such as ROAS, CPA, CPL, and CTR
• Conduct A/B testing of ad creatives, landing pages, and bidding strategies to drive campaign improvements

• Plan and allocate budgets effectively across campaigns and platforms to maximize ROI
• Manage daily and monthly spends across various advertising channels, ensuring budgets are met without overspending

• Generate and analyze performance reports, providing insights and recommendations for improvement
• Use data-driven approaches to identify opportunities and adjust campaigns based on performance metrics

• Work closely with the creative team/agency to ensure ad creatives align with campaign goals and brand messaging
• Collaborate with other departments such as content, analytics, and sales to align strategies

• Stay informed about industry trends, platform updates, and emerging channels to recommend new growth opportunities

• 3+ years of hands-on experience managing paid media campaigns (Google Ads, Meta Ads, etc.)
• Should have experience managing a monthly campaign budget of at least INR 10 lakhs
• In-depth knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and other relevant tools (e.g., Google Analytics, Data Studio)
• Strong proficiency in campaign optimization using performance data and A/B testing
• Excellent analytical skills with the ability to interpret data, generate actionable insights, and communicate findings clearly
• Strong decision-making and problem-solving skills to address campaign and business challenges
• Meticulous attention to detail in campaign setup, reporting, and budget management
• Excellent verbal and written communication skills, with the ability to work cross-functionally

• Google Ads and other relevant platform certifications
• Prior experience working with B2B or lead-generation businesses
• Prior experience in the fintech industry is an added advantage