Lead Generation & Marketing Specialist

About SR Analytics SR Analytics empowers businesses to make informed decisions through advanced data analytics and business intelligence solutions. Specializing in customized Power BI implementations, we have a proven track record of enhancing clients' profitability by facilitating data-driven strategies. Position Summary We are seeking a highly motivated and results-oriented Lead Generation & Campaign Specialist to join our growing marketing and sales team. The ideal candidate will have 2-4 years of experience in B2B lead generation and digital marketing, with a strong focus on the US market. You will be responsible for developing and executing integrated marketing campaigns, generating high-quality leads, and nurturing them through the sales funnel. Key Responsibilities: Lead Generation: 

• Develop and execute lead generation strategies targeting qualified prospects within the US market.
• Utilize lead generation tools like Apollo.io to research and identify potential clients.
• Conduct market research to understand industry trends and identify target audiences.
• Develop targeted content (e.g., blog posts, white papers) to attract and engage potential leads.
• Manage and nurture leads through the sales funnel using marketing automation tools.
• Qualify leads according to MQL (Marketing Qualified Lead) and SQL (Sales Qualified Lead) criteria.
• Work closely with the sales team to ensure a smooth handoff of qualified leads.

• Develop and execute creative marketing campaigns aligned with overall marketing goals and objectives.
• Design and implement email marketing campaigns using tools like Instantly.
• Create engaging content for social media platforms (e.g., LinkedIn) to promote SR Analytics' solutions and services.
• Track and analyze campaign performance metrics to measure success and optimize future campaigns.
• Collaborate with the sales team to ensure alignment between marketing and sales efforts.
• Stay up-to-date on the latest digital marketing trends and best practices.

• Bachelor's degree in Marketing, Communications, Business Development, or a related field.
• 2-4 years of experience in B2B lead generation and digital marketing, with a focus on the US market.
• Proven experience in utilizing lead generation tools like Apollo.io.
• Proven experience in developing and executing email marketing campaigns using tools like Instantly.
• Experience with social media marketing platforms like LinkedIn.
• Strong understanding of marketing analytics and reporting.
• Excellent communication, writing, research, and graphic design skills.
• Ability to work independently and manage multiple projects simultaneously.
• Ability to work effectively within a team environment.
• Ability to work remotely according to US time zone requirements.

• Competitive salary and commission structure.
• Opportunity to work with a dynamic and growing company.
• Opportunities for professional development and growth.