Category Marketing Manager

Job Role: Category Marketing Manager What is this role? This role requires a dynamic individual with a strategic mindset, excellent project management skills, and a proven track record in creating impactful marketing campaigns across diverse channels. What You’ll Do? 1- Marketing Channel Management and ROI Optimization:

• Manage marketing channels, including paid digital (Google & Meta Ads), influencer marketing, SEO, and offline marketing.
• Optimize channel performance to maintain a healthy Return on Investment (ROI).

• Develop comprehensive quarterly and monthly marketing plans, aligning with organizational goals to achieve revenue and lead generation targets.
• Utilize data-driven insights to refine strategies and adapt to market dynamics.
• Conduct thorough competitor research to identify market trends and opportunities.

• Take charge of orchestrating various events, including batch launches, result celebrations, seminars, and webinars.

• Strategies relevant content for drip marketing campaigns, ensuring a personalized and engaging user journey.
• Plan eye-catching creatives with the design team for promotions across various platforms.

• Work closely with business, product management, sales, and customer success teams to ensure alignment on marketing objectives and messaging.

• Bachelor's degree in Marketing, Engineering, or a related field. MBA is a plus.
• Prior experience of working in Startups would be a plus
• Proven experience (2-4 years) in marketing roles, preferably in the Ed-tech industry.
• Strong understanding of educational trends, curriculum needs, and the evolving landscape of technology in education.
• Exceptional project management skills with the ability to manage multiple campaigns simultaneously.
• Analytical mindset with proficiency in data analysis and reporting tools.
• Excellent communication and interpersonal skills.
• Creative thinker with a strategic approach to marketing.
• Team player with the ability to collaborate across departments.