Research Associate

Role: Research Associate – Trends & Futures Team Exp: 1-3 Yrs Location: Bangalore Work Mode: Hybrid NP: Immediate to 60 days About Assembly: If you believe you have the right skills and potential for this job but don't meet every requirement listed, we encourage you to apply. We'd love to learn more about the unique talents and experiences you can bring to our team! At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 1,600 talented people across 25 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture. At Assembly we embody three core values: Show Up - actively contribute to a space of personal and collective growth; Make Change embrace obstacles as opportunities, taking intentional steps to drive positive change; and Win Well - approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination. Together, we create an environment that fosters continuous learning, adaptability, and a shared passion for making a meaningful impact. We are a growth mind-set, meritocratic, and high-performance business with a progressive outlook in all that we do. As our position in the market evolves, we’re looking for a Research Associate – Trends & Futures Team to manage a wide range of initiatives across the full project lifecycle from proposal to report delivery. Reporting directly to the Director –NRG; NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence REPORTS TO Delivery Lead (Matrix-line) & Director, Assembly Global Delivery • Assist the team with quality control processes throughout the quantitative research lifecycle, including tasks such as:

1. Perform data quality checks using CMIX o Search for bad cases, including using and monitoring Data Robot, our machine learning model
2. Test programmed survey links for formatting and accuracy compared to the final questionnaire, logic, and research objectives
3. Review open end responses for quality issues
4. Proof reports/presentations in PowerPoint or Google Slides for accuracy

• Populate templated PowerPoint and Google Slides presentations using files provided by our Data Processing team or our online survey portals • Retrieve survey data from our online portals, merge Excel files into final deliverables, and upload for onshore Analysts to review • Support the survey data online portal development processes – as changes are made to the portals, help to verify changes were made accurately • Contribute to strategic product improvement initiatives, i.e., revising genre database, organizing data for norms creation, maintaining data for audience segments, etc. Primary Responsibilities : The Expertise We Value • Curiosity and Critical Thinking – You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick. Whether it’s understanding why one marketing message is more effective than another or what consumers think we could be using AI for in the future, you can always find something interesting to sink your teeth into. Simply put, you love to learn. • Problem Solver – You are a natural problem solver. When something doesn’t go as planned, your first instinct is to look for a solution, rather than viewing it as a roadblock. You’re always on the lookout for new ways to accomplish tasks and have the ability to address issues using creative and collaborative tactics. • Data Driven – You’re comfortable working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. Experience visualizing data with tools such as Excel, PowerPoint, Google Docs and Slides is preferred. To perform this role successfully, candidates must be proficient in the following software, categorized by type, as they will be integral to daily operations: • Office Productivity Tools: Microsoft Office 365 / SharePoint, Apple Workspace Suite, Google Drive/GSuite; • Communication Tools: Microsoft Teams, Zoom; • Project Management Tools: Asana, Monday.com; • Market Research Tools: Decipher (Forsta Surveys), Remesh; • AI Tools: ChatGPT, Tactiq. EQUAL OPPORTUNITIES Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. SOCIAL & ENVIRONMENTAL RESPONSIBILITY: At Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organization's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organizations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviours. Job Specific skills: Education :

• Ideally looking – You have a B.A./B.S. degree in areas such as Social Sciences, Psychology, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!

• Essentials:

❖ . We’d love for you to have 2-4 years of experience working in consumer insights, consumer research or in an analyst/ strategy role at an entertainment/ media/ technology company ❖ Self-starter – Internally-motivated who continuously strives to get things done well, regardless of challenges encountered. You are proactive and always keep an eye on the next step. ❖ Clear and Proactive Communicator – You have excellent written and verbal communication skills and are able to communicate clearly and succinctly. You’re comfortable asking questions and sharing your point of view. ❖ Hawk-eyed attention to detail – You notice when font sizes change unexpectedly, or a proper noun isn’t capitalized. Errors don’t get past you and you are always focused on ensuring high levels of quality control and reporting. Bonus Attributes: ❖ Passion – A passion or desire to learn about technology, entertainment, sports and/or lifestyle sectors. You enjoy or are excited by the prospect of staying up to date on industry trends and developments. ❖ Prior Experience – Prior internship or work experience in market research or consumer insights is a plus, but not required. If you don’t have relevant work experience, we would love to hear about academic qualitative or quantitative research projects, such as primary survey research, experimental psychology studies, social media analysis, ethnographic research, or any other relevant projects. ❖ Data analysis techniques and software – Familiarity with any of the following data analysis techniques would be awesome: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis. Experience with statistical packages, like SPSS or Q, are a plus ❖ Expert multitasker – Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organized is a must for managing projects! ❖ Team Oriented – Team player who works collaboratively and harmoniously within a team and across teams. You are comfortable forming connections with colleagues remotely whether that be jumping on a quick video meeting, picking up the phone for a call or chatting with them through IMs. You welcome feedback because you have a zest for learning and growing. You will roll up your sleeves to help get the job done and no task is beneath you.