Senior Manager, Brand Strategy

Are you a strategic thinker with a passion for brand positioning, market insights, and long-term growth? We’re looking for a Senior Manager, Brand Strategy to drive our brand strategy and ensure we stay ahead in a competitive market. In this role, you’ll shape brand positioning, analyze market trends, and develop strategies that strengthen brand equity. You’ll collaborate with cross-functional teams to ensure brand consistency and make data-driven decisions that impact growth. As a key member of our brand team, you’ll influence everything from go-to-market strategies to long-term brand evolution. If you thrive on strategy and enjoy building brands that stand the test of time, we’d love to hear from you. Roles and Responsibilities Own Brand Strategy

• Develop and execute a long-term brand strategy that aligns with business objectives and drives growth
• Define and refine brand positioning, ensuring consistency across all touchpoints
• Manage the brand roadmap and oversee key strategic initiatives to enhance brand equity

• Analyze market trends, consumer behavior, and competitive landscapes to inform brand decisions
• Leverage data and insights to identify opportunities for brand differentiation and expansion
• Conduct brand health assessments and optimize strategies based on performance metrics

• Work closely with cross-functional teams (product, sales, digital marketing) to ensure strategic brand alignment
• Partner with internal and external stakeholders to execute high-impact brand initiatives
• Develop frameworks for brand governance and ensure seamless implementation across all channels

• Define KPIs, track brand performance, and drive data-driven optimizations
• Present insights and recommendations to leadership, shaping future brand strategy
• Stay ahead of industry trends and ensure the brand remains relevant and competitive

• Experience: 8 to 10 years of experience in brand management, strategy, or marketing, preferably in a consumer-facing industry
• Education: Bachelor’s/Master’s degree in Marketing, Business, Brand Management, or a related field
• Brand & Marketing Expertise: Strong understanding of brand positioning, consumer insights, and multichannel brand management (digital, web, online, offline)
• Strategic & Analytical Thinking: Exceptional ability to analyze market trends, develop data-driven strategies, and drive long-term brand growth
• Communication & Collaboration: Excellent written and verbal communication skills, with the ability to articulate brand strategies and influence cross-functional teams
• Technical Proficiency: Familiarity with brand tracking tools, analytics platforms, and marketing automation software is a plus
• Market & Consumer Insights: Strong analytical skills with experience in consumer research, competitive analysis, and data-driven decision-making