GTM Lead (POCO)

Location: Bangalore Reports To: Country Head - POCO About POCO POCO is a trailblazing smartphone brand recognized for disrupting the market with high-performance devices that redefine value for money. With innovation at its core, POCO is rapidly expanding its footprint globally, catering to a growing community of tech enthusiasts Job Summary As the GTM Lead at POCO, you will be at the forefront of driving successful product launches and market expansions. This strategic role requires a visionary leader who can craft and execute compelling go-to-market strategies that resonate with our target audience, outmaneuver competitors, and elevate the POCO brand. You will collaborate with cross-functional teams, ensuring that every product launch not only meets but exceeds market expectations, contributing directly to POCO's continued success and market dominance Key Responsibilities: Strategic GTM Leadership

• Develop and own comprehensive GTM strategies that align with POCO’s business goals, driving market share, revenue, and brand equity.
• Identify and prioritize key market segments, customer needs, and competitive opportunities to position POCO products effectively.

• Lead cross-functional collaboration with product management, marketing, sales, and operations teams to ensure seamless execution of GTM plans
• Act as the central point of contact, fostering strong communication channels and driving alignment across all departments involved in the launch process

• Conduct in-depth market research to gather actionable insights on industry trends, consumer behavior, and competitive landscape
• Leverage data analytics and consumer feedback to refine GTM strategies, ensuring they are data-driven and customer-focused

• Develop and refine product positioning and messaging that clearly articulates the unique value propositions of POCO products
• Ensure consistent and impactful messaging across all marketing channels, campaigns, and sales materials, strengthening POCO’s brand identity

• Oversee the end-to-end execution of product launches, including marketing campaigns, digital strategies, events, and channel activation
• Monitor launch performance in real-time, implementing agile adjustments to maximize impact and return on investment

• Equip the sales team with robust training programs, sales tools, and competitive insights to empower them to effectively sell POCO products
• Partner with the sales team to identify opportunities for improvement and innovation in the sales process, driving higher conversion rates

• Define and track key performance indicators (KPIs) for GTM activities, continuously optimizing strategies to enhance results
• Provide detailed post-launch analyses and reports to leadership, outlining successes, challenges, and recommendations for future improvements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 10+ years of progressive experience in GTM, product marketing, or strategic marketing roles, ideally within the consumer electronics or technology sector
• Demonstrated success in leading and executing high-impact product launches that drive significant business growth.
• Strong analytical and strategic thinking skills, with a proven ability to translate data into actionable insights
• Exceptional leadership and collaboration skills, with the ability to influence and drive outcomes across cross-functional teams.
• Passion for technology and a deep understanding of the smartphone market, with a keen eye on emerging trends
• Ability to thrive in a fast-paced, dynamic environment and manage multiple high-stakes projects with precision and creativity.