Consumer Insights Manager

Purpose of the Role: To manage consumer and marketplace information needs for Marico and to provide insight – driven recommendations for business decisions Qualification & Experience • Total of 7 – 9 yrs of Market Research experience and at least 2 specific work experiences between Nielsen RMS/Nielsen Bases/ Kantar Household Panel/Kantar Tracking and Link Testing/Client side. • An in-depth understanding of various quantitative research tools, techniques & processes • Should have sound knowledge of standard research processes & practices • Sound knowledge of statistics • Basic qualitative research aptitude • Sound analytical skills • New age tools & techniques (Exposure in at-least 2)• Online Surveys • Digital communication evaluation & effectiveness testing • Eye Tracking • Using Social Media Analytics to generate insights Key Deliverables of the Role • Lead: o Customized insights on all the live/in-market brands e.g., product & concept development, communication development, mix validation & optimization, pricing, post launch assessments. Own process from brief to insight delivery include brief refinement & issue, potential tools, evaluating agency’s “appreciation of brief”, signing off the agency selection (design, cost, timelines), own input & output quality including stakeholder presentation o Tracking & syndicated tools for the categories assigned (equity track, purchase panel, retail off takes & any omnibus subscriptions). o Scan, shortlist, adapt & build new age tools which can help in building new capabilities in Insighting. • Manage: o Insights for all research –both qualitative & quantitative and ensure dissemination of insights in most efficient and impactful manner for assigned categories o To be a custodian of knowledge of past work and current trends on the category o Coordinating with research agencies & the Analytics Manager to enable the category teams to analyze performance of the brand activation plans. • Support: o Day to day business performance reporting o Insights/Analytics needs for the Annual Operating Plan (AOP) o Analytics projects –retail analytics, assortment analytics o Brand & Category Strategy –basis consumer & market segmentation and consistent with Portfolio / Pricing strategy o Stakeholder management especially on the overall in sighting strategy o Agency management to ensure best quality output for business questions at the best value Knowledge, Skills & Competencies: • Bias for Action • Plan for Long term • Be Boundaryless • Think & Act Consumer • Seek Opportunity • Pursues Excellence • Functional Skills • Conceptually sound, nuanced understanding & sharp articulation • Communication skills • Clear understanding of input-output & usability for business • Quantitative & Qualitative diagnosis of market, consumer/customer & competitor situations to enable business decisions • Willingness to travel at short notice • Planning Skills • Ensures alignment of all stakeholders • Strong Systems and Process orientation • Translates new ideas into workable plans, with a process driven mind-set • Adaptability to quick changing business scenarios Networking & Influencing skills • Interpersonal skills -ability to relate with people • High on Initiative & Advocacy Leadership Skills • Strong “Voice of Consumer” stance • Highly self-motivated & a self-Starter Reporting Relationships • Marico Marketing Team (Mainly in India and across other countries, R&D, Sensory & Shopper Insights In India • Sales, Finance, Agencies • Extensive Interaction (on research products) with India Insights Managers