Associate Director-Performance Marketing

Job Title: Associate Director-Performance Marketing Location: Gurgaon Company: Cuemath About Cuemath Cuelearn is a forward-thinking edtech company that runs high-quality K-12 STEM tutoring programs for children around the world. Cuelearn’s flagship program Cuemath is one of the world’s leading math tutoring programs that has helped 200,000+ students in 50+ countries become great at math. Cuelearn was founded by in 2013, and is backed by marquee investors. Key Responsibilities: 1.Strategic Planning & Execution :

• Develop and lead the performance marketing strategy across US and ROW markets, with a focus on achieving optimal CPL and ROAS.
• Oversee end-to-end execution of campaigns across digital channels such as Meta (Facebook/Instagram), LinkedIn, Google Ads, and other relevant platforms.
• Continuously analyze and adjust campaigns to improve results, scaling high-performing campaigns and optimizing underperforming ones.

• Work closely with the business team to align marketing goals with overall business objectives and optimize campaigns to drive strong ROAS.
• Collaborate with content and design teams to create effective, performance-driven creatives and ad copy that resonate with target audiences.

• Oversee the tracking and reporting of campaign performance, using data to optimize strategies and tactics for improved performance.
• Implement best practices in data monitoring, tracking, and reporting to ensure accurate measurement of CPL, ROAS, and other key performance indicators (KPIs).

• Lead and manage a 1-2 member performance marketing team, ensuring smooth execution of campaigns and fostering a collaborative work environment.
• Provide guidance, mentorship, and professional development opportunities to team members.

• Manage the performance marketing budget across all channels, ensuring efficient allocation and maximizing ROI.
• Regularly review spending and adjust strategies to ensure campaigns stay within budget while optimizing performance.

• Stay up-to-date on the latest industry trends, tools, and best practices, with a focus on performance marketing innovations.
• Conduct competitor analysis to identify opportunities for differentiation and growth.

• 8-10 years of experience in performance marketing with a proven track record of driving results across multiple digital channels (Meta, LinkedIn, Google, etc.).
• Experience in the Ed-Tech industry, preferably in the K-12 sector, is highly desirable.
• International marketing experience with a focus on US and ROW markets is preferred.:
• Strong analytical skills, with the ability to derive actionable insights from data and analytics tools.
• Ability to lead, collaborate, and influence cross-functional teams effectively.
• Excellent collaboration skills, with the ability to work with a variety of stakeholders across business, content, design, and analytics teams.
• Strong leadership skills, with a proven ability to mentor and guide teams to success.

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced, dynamic, and growing organization.