Marketing lead - Manama - Beacon Private School

Marketing Lead - Manama - Beacon Private School

We are seeking a creative Marketing Lead to join our team at Beacon Private School in Bahrain.

About the Role:

This position is essential in enhancing the school's brand image and ensuring effective communication with our target audience. The ideal candidate should demonstrate goal-oriented business acumen to make a real impact on marketing and bring quality leads to the school's admissions department.

Key Responsibilities:

• Capture high-quality photographs during school events, activities, and celebrations to showcase learners' achievements and school culture.
• Organize and manage a photo archive for easy access and future use.
• Edit and enhance photos for promotional materials, newsletters, and social media posts using Adobe Creative Suite and Canva.
• Design visually appealing graphics and layouts that align with the school's branding and aesthetic.
• Record and edit videos to create compelling content for school marketing, events, and announcements.
• Develop and produce creative promotional videos to highlight key programs and initiatives that drive student enrollment.
• Develop and execute a comprehensive marketing strategy to promote the school's programs and values, with the objective of increasing learner engagement and enrolment.
• Manage the school's social media platforms, website content, and digital presence to maintain a robust online reputation.
• Collaborate with external partners to organize events that promote the school's programs and values.
• Create a marketing plan that establishes a strong presence of the school in both digital and physical scenarios.

Requirements:

• Proven experience in photography and design with a background in marketing, preferably within the education sector.
• Proven track record of running successful marketing campaigns, both digital and physical, with measurable outcomes.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.) as well as Canva, with expertise in graphic design and video editing.
• Bilingual fluency in Arabic and English, with excellent communication skills in both languages to effectively engage with stakeholders.
• Strong organizational skills and the ability to manage multiple projects simultaneously, prioritizing tasks to meet deadlines.
• Strong communication and interdepartmental skills to work closely with the admissions department to establish a collaborative strategy and oversee any necessary changes for optimal campaign outcomes.

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