Director of Marketing Operations & Strategy

Vet Education: Director of Marketing Operations & Strategy Lead. Strategise. Scale. Make an Impact. About Us At Vet Education, we’re not just another online learning platform, we’re setting the global standard in veterinary education. Since 2007, we’ve been delivering world-class, practical, real-world training to vets and vet nurses worldwide. Our mission? Education that matters. Learning that sticks. Our vision? To be the go-to source for veterinary education worldwide. Trusted, innovative, and always ahead of the curve. We’re a tight-knit team with a big mission. We care deeply about animals, education, and the professionals who dedicate their lives to veterinary care. And now, we need a Director of Marketing Operations & Strategy to take our brand to the next level. This isn’t just about marketing. It’s about building something that matters. The Role This role is for a strategic, data-driven, high-impact leader who can: Own the marketing strategy - ensuring SEO, Paid Ads, Email Marketing, and Social Media work together seamlessly. Lead and mentor the marketing team - driving performance, accountability, and continuous improvement. Develop and execute marketing campaigns that convert - with a clear focus on lead generation, engagement, and revenue growth. Use AI and automation to scale - staying ahead of digital trends and ensuring efficiency. Expand our global reach - attracting new audiences and strengthening the Vet Education brand in Australia, New Zealand, and beyond. Look for opportunities and communicate clearly providing strategic feedback to the directors on marketing performance, team effectiveness, and business growth. You’ll be in the driver’s seat of Vet Education’s marketing - so if you love owning big goals, leading teams, and driving measurable growth, we want to hear from you. What’s in it for you? Competitive salary & bonus potential – We reward top performance. Flexibility & Work-Life Balance – This is a part-time, remote role (4 hours a day, 5 days a week). Work from anywhere with a strong internet connection. Career Growth & Ownership – This is your chance to take full ownership of a marketing function and drive real business growth. Make a Real Impact – Your work will directly improve patient care by helping veterinarians and vet nurses worldwide access cutting-edge education. Innovation & AI-Driven Marketing – We invest in the latest tools and technology, giving you the freedom to experiment, optimise, and scale. Small, Passionate Team – No red tape. No corporate nonsense. Just a supportive team that values your ideas and expertise. Results-Driven Culture – We care about outcomes, not just effort. You’ll have clear KPIs, a leadership team that listens, and the freedom to test and iterate. What Success Looks Like Strategy & Growth Develop and execute data-driven marketing campaigns that generate leads and drive revenue. Set and achieve clear growth goals for new leads, email list expansion, social media engagement, and course enrolments. Ensure all marketing channels work cohesively aligning SEO, Paid Ads, Social Media, and Email Marketing for maximum impact. Track and report on ROI, making smart, strategic optimisations along the way. Proactively identify new opportunities and recommend growth strategies to the directors. Team Leadership & Execution Lead and mentor a high-performance marketing team. Ensure accountability, efficiency, and results-driven execution of marketing initiatives. Set clear KPIs and track performance objectively. Foster a culture of innovation, AI adoption, and continuous improvement. Provide regular feedback to directors - offering insights on team performance and areas for improvement. Brand Expansion & Social Media Growth Oversee and refine social media strategies to drive engagement and visibility. Track and analyse social media performance - ensuring strong ROI from campaigns. Keep our brand messaging consistent, impactful, and engaging across all platforms. Funnel Optimisation & Lead Nurturing Optimise marketing funnels to improve customer journeys and increase conversions. Use AI and data insights to refine the way we attract, nurture, and convert leads. Ensure email campaigns, website content, and paid ads work together to drive revenue. Reporting, Communication & Proactive Feedback Report directly to the Directors, providing clear insights, strategic recommendations, and opportunities for growth. Conduct monthly strategy meetings to review KPIs and refine strategies. Identify gaps and opportunities - giving proactive feedback on marketing performance and team effectiveness. Who You Are A Strategic Marketing Leader – You own growth, drive results, and execute at a high level. A Lead Generation Expert – You know how to attract, nurture, and convert leads at scale. An AI-Driven Innovator – You use automation, data, and emerging tech to optimise marketing performance. A Social Media Growth Specialist – You understand how to build, engage, and convert an audience. A Strong Leader – You inspire your team, set clear KPIs, and hold them accountable. A Funnel Optimisation Pro – You turn visitors into paying customers with smart, data-driven strategies.   Your Experience 10+ years in marketing strategy, lead generation, and digital marketing. Proven expertise in SEO, Paid Ads, Email Marketing, and Social Media Growth. Strong background in AI-powered marketing tools, automation, and analytics. Experience leading and scaling high-performance teams. A data-driven mindset—using analytics to guide every decision.   Ready to Make an Impact? Send your resume to info@veteducation.com.au . [Linked in does not always attach all the documents you mean to send] As part of your application, you’ll need to upload your cover letter and resume. In your cover letter, tell us:

1. A marketing campaign you led that delivered significant growth.
2. How you’ve successfully mentored a marketing team and improved results.
3. Your experience using AI in marketing strategy.
4. A social media growth strategy you’ve executed—and its measurable impact.